Chances are your taxi driver won’t know where to go when you say, “Fondazione Prada, per favore.” He may Google it, then look at you confused. This high-concept complex is deeply hidden in Milano’s sun-bleached, industrial Largo Isarco neighborhood, which seems a more likely place for someone to dispose of a body than for a major fashion house to exhibit contemporary art.
When you pull up, the only confirmation that you’ve arrived is a white neon sign glowing above the ruins of what was once the Società Italiana Spiriti distillery. There’s no visible ticket office—just a vast, empty courtyard and a cluster of oddly shaped buildings. Outside of one, a staircase seems to lead nowhere. But that’s all part of why you come here: Exploring the compound is an absolutely disorienting—and intriguing—visual experience.
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