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A Dr. Seuss Exhibition Is Coming to Canada and the United States

By Mark Pratt, Associated Press

Aug 28, 2019

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The immersive Dr. Seuss exhibit opened in Toronto on October 26, 2019.

Courtesy of Kilburn Experiences, LLC/Dr. Seuss Enterprises via AP

The immersive Dr. Seuss exhibit opened in Toronto on October 26, 2019.

The immersive attraction is tied to famous books by the author and illustrator. Oh, the places it’ll go . . .

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Dr. Seuss is hitting the road this fall with a large interactive exhibit that will immerse visitors in some of the most iconic books by the beloved children’s writer.


The exhibit is centered on a maze based on Oh, the Places You’ll Go, the Dr. Seuss book that urges children to explore the world and move mountains despite the pitfalls and challenges. Children and adults will be able to explore rooms based on The Cat in the Hat, The Lorax, Did I Ever Tell You How Lucky You Are?, and other works.

The 15,000-square-foot exhibition opened in Toronto on October 26, 2019. (It’s located in Mississauga, a western suburb reachable by car from the Toronto Pearson International Airport in approximately 20 minutes and approximately 40 minutes from Toronto’s downtown Entertainment District.) After the exhibit’s debut run comes to an end on March 22, 2020, there are plans to take it to Boston, Seattle, Houston, and several other North American cities. Specific dates and locations, however, have yet to be announced.

The exhibit’s immersive display will include a grove of Truffula trees, a setting from Seuss’s book

“I wanted to explore the books and bring the characters to life in a new and engaging way,” said Susan Brandt, president of San Diego–based Dr. Seuss Enterprises, the company founded by Audrey Geisel, the late widow of Theodor Seuss Geisel, who under the pen name Dr. Seuss wrote and illustrated dozens of children’s books.

Because the exhibit is based on Geisel’s children’s books, there are no references to his earlier and more controversial political cartoons.

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The maze inspired by Oh, the Places You’ll Go features thousands of suspended balloons.

Visitors entering The Lorax room can wander through a forest of truffula trees. The If I Ran the Circus room features a working carousel, while Horton Hears a Who! consists of a field of waist-high pink clover.

The exhibit is a partnership between Dr. Seuss Enterprises and Kilburn Live, a division of Los Angeles–based entertainment company Kilburn Media.

Children’s books by the author and illustrator, such as “Horton Hears a Who!,” will serve as inspiration for the interactive exhibit.

The Dr. Seuss Experience, more than two years in the making, is unlike anything the company has ever been involved in before, and that’s what attracted Kilburn to the project.

The exhibit is not just about promoting literacy but about the pro-social messages in Dr. Seuss books, Kilburn founder and CEO Mark Manuel said.

The Lorax teaches environmental stewardship, while The Sneetches and Other Stories teaches tolerance and individuality, he said.

Another aspect is that the exhibit will change in every city. Some rooms will be flipped out to be replaced by rooms based on other Seuss classics. The rooms will even change based on the time of year, with a How the Grinch Stole Christmas room planned for the holiday season.

“Our goal is to have children shriek with joy,” Manuel said.


Tickets for the Toronto stint of the Dr. Seuss Experience should be purchased in advance online; general admission must be booked for a specific entry date and time. Tickets start from $35 CAD for adults (approximately $27 USD) and $29 CAD for children (approximately $22 USD), though prices vary based on the date and ticket type. Visit www.drseussexperience.com to register for updates on future tour dates. 

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