If you’ve ever dreamed of going inside a Bond villain’s lair, now’s your chance. On July 12, 007 ELEMENTS, a new James Bond interactive experience, is opening almost 10,000 feet above sea level on top of a mountain in the Austrian Alps.
Built directly into the summit of the Gaislachkogl Mountain in Sölden, Austria, the two-story museum is constructed out of steel, concrete, and glass to resemble the kind of secret spot Bond has found himself in over his long and dangerous career.
Fans of 007 will recognize the location of the new interactive museum from the iconic snow chase scenes in 2015’s Spectre. In fact, the museum is located directly next to the Ice Q restaurant that appeared as the fictional Hoffler Klinik in the movie.
The view of the Austrian Alps from 007 ELEMENTS
Photo by Kristopher Grunert/007 ELEMENTS
Inspired by the work of James Bond production designer Sir Ken Adam, architect Johann Obermoser collaborated on the project’s design with Tino Schaedler, head of design at Optimist Inc., and Neal Callow, the art director on Casino Royale, Quantum of Solace, Skyfall, and Spectre. “Our aim with 007 ELEMENTS is to tell the story of the making of 007 films in an ultra-modern, emotive and engaging way,” Callow said in a statement. “We want to use this incredible location to place our guests into Bond’s environment, and bring the stories to life in a unique and unforgettable way.”
The briefing room inside 007 ELEMENTS
Photo by Kristopher Grunert/007 ELEMENTS
Inside, guests will make their way through an interactive experience that’s more like a movie than a museum, complete with soundscapes, lighting, and visual projections to fully immerse them in the world of 007 and show them how the films were made, with a special focus on Spectre. The museum will only be accessible via the Gaislachkoglbahn Gondola in the resort town of Sölden and will be open daily from 9 a.m. to 3:30 p.m. July 12 through September 30 and again for the winter season starting October 26 through May 1.
Visitors can explore a Bond-inspired tech lab inside the new exhibit.
Photo by Kristopher Grunert/007 ELEMENTS
Admission will cost $25 for adults ($63 with combined mandatory gondola ticket) and $14 for children ($35 with gondola ticket). Tickets can be purchased from the Bergbahnen Sölden ticket offices located at Gaislachkogl Gondola base and middle stations and Giggijoch Gondola base station. Starting in early July, tickets will also be available through the 007 ELEMENTS website. >>Next: 6 James Bond Destinations That Will Give You Major Wanderlust
