While filming And God Created Woman here in 1956, French superstar Brigitte Bardot made Ramatuelle’s Pampelonne Beach a summer icon. Today, the beach and neighboring St. Tropez continue to draw celebrity jet-setters like Elton John and Kate Moss, who arrive in luxury cars and yachts to see and be seen on 100-euros-per-day loungers at Le Club 55. More adventurous visitors can tour the coast with a pair of wheels from Vélorama, or a kayak or stand-up paddleboard from Pep’s Spirit (which may be the smarter choice given the endless traffic along the local roads).

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