While the Amass Hotel may be located in the midst of one of Seoul’s most traditional neighborhoods, its interior is all modern and industrial. Black-and-white rooms are compact but have comfortable beds and underfloor heating; the quad room is double the space with a private terrace that includes a covered long table and benches. The rooftop bar offers views of N Seoul Tower and the city's skyline, and a downstairs café provides a convenient breakfast option, with many others within walking distance. The nearby Bukchon Hanok Village and Insadong-gil street are shopping hubs for souvenirs, folk art, and handicrafts, and the Changdeokgung Palace is across the street (handy to buy tickets in the morning and return for the tours). The hotel offers free bicycle rentals but is also very subway accessible.