There’s something a little strange about the photos in Naomi Harris’s new book, EUSA.
You’ll recognize that the nostalgia-inducing shots feature Americans celebrating European culture and Europeans celebrating American culture—but the photos of boys in lederhosen and boys in cowboy outfits quickly start to become strange, and soon, you’ll start questioning the provenance of each photo. Sure, this young woman is wearing a dirndl and cowboy boots, but is she from the American South dressing up for Oktoberfest or is she at a German Oktoberfest showing off a little American flair?
In fact, it was on the last shoot for her book America Swings! that Harris stumbled on the town that would inspire EUSA On a recommendation, Harris stopped to explore the main street of Helen, Georgia, where the buildings are all done up in a Bavarian architectural style, restaurants offer schnitzel, and tourist shops sell cuckoo clocks right next to T-shirts that proudly proclaim “It’s a Southern thing y’all!”
“And it was like ‘Oh my! We’re not in Kansas anymore, Toto!’” says Harris.