Holly Upper lives in Aspen, Colorado. She was born and raised in the Aspen Snowmass area and has spent the majority of her life in the area. She has worked for Stay Aspen Snowmass - Central Reservations and while there helped develop the Aspen / Snowmass Vacation Planner, which won 2005 Adrian Silver Award. She currently works for a local non-profit called Jazz Aspen Snowmass with a mission of music education and performance programming. When she is not behind a desk she can be found outside experiencing the great outdoors through skiing, snowboarding, hiking, biking, and anything that gets her out there.