Sweden

Sweden has evolved beyond its iconic stereotypes—a certain car, a certain hair color, and a certain legendary ‘70s pop group. Its postcard-perfect capital Stockholm is a hotbed of tech startups, innovative design houses, and sustainable restaurants, cafés, and microbreweries, and also enjoys a vibrant indie music scene and a strong gaming industry. Laid-back, hipster-laden Gothenburg is the country’s culinary pride, with the best seafood in the region and young chefs that pop out of tattoo parlors to run Michelin-starred restaurants and serve Swedish royalty. With eco-friendly Malmö’s intoxicating mix of cultural influences, Northern Sweden’s Arctic tundra and indigenous Sámi cultures, the traditional Swedish roots of Dalarna, and medieval history on the island of Gotland, today’s Sweden is an eclectic melting pot of creative and cultural influences well beyond—yes—Volvos, blondes, and ABBA.

Sweden
Overview

When’s the best time to go to Sweden?

It’s extremely tough to get a Swede out of Sweden during the summer because the country comes alive with almost 24 hours a day of sunlight. The weather is temperate, with blue skies and low-hanging clouds and plenty of lush, undulating greenery. People spend their time island-hopping around various archipelagoes, hiking, swimming in bays, and retreating to summer cottages and cabins. Fall is for shellfish journeys in West Sweden, where you can trawl for lobster, crayfish, oysters, mussels, shrimps, and langoustines with professional fishermen. Winter brings with it opportunities to see the Northern Lights and to participate in outdoor activities such as husky sledding, snowmobiling, and skiing.

How to get around Sweden

Sweden’s main airports, in Stockholm and Gothenburg, are well-connected to the rest of Europe, and there are direct flights to the U.S. West Coast through Norwegian Airlines and Scandinavian Airlines (SAS). Chances are you’ll be arriving in Sweden via Stockholm Arlanda Airport, which is a 45-minute journey from the heart of the Swedish capital—or just 20 minutes if you take the Arlanda Express train. Budget airlines like EasyJet and Ryanair fly into Stockholm Skavsta Airport, which is 1.5 hours from the city. Elsewhere, airport buses such as Flygbussarna and Swebus tend to be the fastest way to get into town.

Sweden’s public transportation system is effective, efficient, and punctual. SJ operates long distance trains within the country and hopping on domestic flights (SAS and Norwegian) can often be cheaper and more time-efficient than cross-country trains. Most of the major cities have a subway or aboveground tram network, and there are also Baltic Sea ferries that shuttle travelers around islands to other countries within the Baltics and Nordics. Avoid taxis. They are the most expensive form of transport.

Food and drink to try in Sweden

Eating out in Sweden can quickly put a dent in your wallet. Locals save by looking for “Dagens Rätt” signs. This means the daily dish, and signifies one or more food options served at up to half regular price. Some of Sweden’s several Michelin-starred fine-dining restaurants have a bakficka (“back pocket”) sister restaurant that offers quality food at lower prices. West Sweden is known for having the best seafood due to its proximity to the clean, cold waters of the North Sea. Try “husmanskost” such as classic meatballs and pickled herring, which is Sweden’s version of traditional soul food. Participate in the Swedish social institution called “fika,” which means pausing several times daily to share coffee and sweet pastries like cinnamon buns with friends, colleagues, and family. There are special days dedicated to celebrating food: March 25 is Waffle Day, Shrove Tuesday is Semla Day, October 4 is Cinnamon Bun Day, and November 6 celebrates a creamy sponge cake called the King Gustavus Adolphus pastry. To stock up on liquor, you’ll need to visit one of the hundreds of government-run alcohol stores called Systembolaget.

Culture in Sweden

Sweden’s official capital, Stockholm, is built on 14 islands, each with its own personality and flair—from edgy Södermalm and glitzy Östermalm to old town Gamla Stan and Kungsholmen filled with young creatives. Its subway, T-bana, is the world’s longest art exhibition. Gothenburg is Stockholm’s nicer cousin, with a more laid-back feel despite being a port city. It has a noticeable hipster culture, and is framed by Sweden’s largest amusement park, Liseberg. Gothenburg is also Sweden’s culinary capital, with great emphasis placed on seafood, and is home to the largest fish market in Sweden. Culturally diverse Malmö is just a 35-minute train ride over the Öresund Bridge from Copenhagen, Denmark. Trace Sweden’s Viking and medieval history every summer on the island of Gotland. Umeå was the official European Capital of Culture in 2014. In Northern Sweden, Luleå is the gateway to Swedish Lapland, and Jokkmokk and Kiruna give you access to indigenous Sámi culture. For your best chances to see the Northern Lights, head to Sweden’s northernmost town, Abisko.

Valborg is a festival celebrating the arrival of spring with bonfires, vigils, and revelry around the country. You’ll find the blue-and-yellow Swedish flags flown all around towns on National Day, June 6. Midsummer, celebrated every year in late June, remains Sweden’s most iconic cultural event. Also in summer is the three-day Way Out West Music Festival in Gothenburg. Stockholm Film Festival takes place in fall, and in winter, Swedish Lapland celebrates an ice festival as well as the 410-year-old indigenous Sámi market in Jokkmokk. Other key events in winter include Gothenburg Film Festival and Sonar music, creativity, and technology festival in Stockholm. There are several iconic Christmas markets in various cities and towns, and Stockholm hosts the prestigious Nobel Prize awards and dinner every December.

Practical Information

- Most locals speak English, so you can get away with knowing only “hej” (hello) and “tack” (thanks) in Swedish.
- Many stores open around 9 or 10 a.m. and close between 5 and 6 p.m. On weekends they shut even earlier—and on Sundays they may not open at all—so plan your shopping accordingly.
- Many businesses operate on a queuing system using a number dispenser, so be on the lookout for these when entering a store.
- Sweden is an almost cashless society—everyone uses credit cards, though you should save a few coins for public toilets.
- The country is very environmentally conscious—from organic restaurants and cafes to recycling habits and ubiquitous biking culture—so be cognizant of this when using public spaces.
- If you’re pushing a stroller, you get to ride public buses for free.- Tipping is not required for services rendered.
- Sweden uses the 230 volt Europlug—type C and F.
- Sweden’s currency is the krona.

Guide Editor

Stephen Whitlock
Lola Akinmade Åkerström is a Stockholm-based award-winning writer and photographer whose publication credits include National Geographic Traveler (US & UK), BBC, CNN, Fodors, AFAR, Slate, New York Magazine, amongst others.

READ BEFORE YOU GO
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RESOURCES TO HELP PLAN YOUR TRIP
This unique tour has you walking and shuffling (while harnessed safely of course) across Stockholm‘s historic rooftops to show you views of the city from unique angles and perspectives.
To escape crowds and get some fresh air, you can stroll along Söder Mälarstrand on secluded Monteliusvägen (Montelius road) with marvelous views of Lake Mälaren, Gamla stan, Riddarholmen, and the City Hall on Kungsholmen. Despite ongoing construction in the area, you’ll still enjoy some of the best panoramic views of Stockholm.
If rare antiques, exclusive ceramics, unique interior décor, and unusual souvenirs for home shelf display are your thing, and you have hundreds (or thousands) of dollars to spend, Stockholm’s antique scene certainly won’t disappoint. Modernity serves up pricey handmade jewelry, textiles, art, ceramics, lighting, and glassware.
For moderately priced rarities that won’t destroy your wallet, check out Wigerdals Värld, which carries a selection of glass and ceramics as well as furniture like antique sofas, easy lounging chairs, and coffee tables.
The closest thing Stockholm has to a full-scale zoo is quite impressive. Located 90 minutes’ driving from the city, Kolmården Animal Park (Djurpark) is the largest in Scandinavia with about 750 wild attractions from all the jungles, savannas, and oceans of the world. What makes the park exciting, in addition to its wide array of wildlife, is that it opened the world’s first wildlife-park gondola. The gondola takes you high above the trees—think spectacular views of the bay and Baltic—as you cruise over, coming as close as possible to animals from around the world including lions, bears, wolves, elephants, and giraffes. Marine World offers up dolphin and seal shows, while you can get up close to Siberian tigers in Tiger World. For kids, there’s a storybook setting of Bamse’s World, and an adventure camp with Sweden’s largest slide and a petting zoo.
Minimalist and simple yet functional and attractive, Swedish design is often heralded worldwide as always trendy under the “less is more” mantra. Established in 2007, HAPPYsthlm (sthlm = Stockholm) located in Gamla stan is a Swedish design company founded by designers Katarina Andersson, Kajsa Aronsson and Caroline Lindholm, and the store sells handmade fabrics, textiles, ceramics, and jewelry.
From hipsters, fashionistas, and bohemian chic youngsters to executives in business suits, dads pushing strollers, foreigners in ethnic garb, and guidebook-wielding tourists, a true cross section of Stockholm’s diverse residents populates Medborgarplatsen (“Citizen Square”), a central and iconic plaza that is prime for people watching on the island of Södermalm. Once night falls, it becomes one of the active nightlife spots in town—with lounges, clubs, and live music in nearby Debaser.
Thelins is an iconic Stockholm bakery that has been around since the early 1900s. Its first store opened on St. Eriksgatan in Stockholm’s Kungsholmen district, and today Thelins has six storefronts and a bakery where all its cakes are baked from scratch. At any Thelins, you’ll find an array of classic Swedish cakes—from Prinsesstårta (princess cake) with green marzipan coating and sponge cake layered with jam and cream to a variety of fruit and chocolate cakes.
One of my favorite little spots in town, Cupcake STHLM, continually tantalizes me with decadent, bite-sized mini cupcakes that keep me craving more. You’ll find flavors like lingonberry, passion fruit, almond, dark chocolate, raspberry, and gingersnap—and some spectacular flavor combinations. Though it’s definitely much cheaper for me to bake my own darn cupcakes, once in a while I love indulging in this shop’s red velvet and berry-loaded cupcakes. Så läckra!
Located within the walled grounds of Blockhusudden on Djurgården, Thielska Galleriet is a fine art museum with late 19th- to 20th-century works by Eugène Jansson, Carl Larsson, Bruno Liljefors, Edvard Munch, August Strindberg, Anders Zorn, and other leading artists of that era. Characterized by spacious rooms with glass roofs, the museum walls are covered with paintings, and collections include Nietzsche’s death mask and prints by Edvard Munch. It also houses painter Richard Bergh’s extensive archive—letters, notes, drawings, drafts, and photographs.