Sweden

Sweden has evolved beyond its iconic stereotypes—a certain car, a certain hair color, and a certain legendary ‘70s pop group. Its postcard-perfect capital Stockholm is a hotbed of tech startups, innovative design houses, and sustainable restaurants, cafés, and microbreweries, and also enjoys a vibrant indie music scene and a strong gaming industry. Laid-back, hipster-laden Gothenburg is the country’s culinary pride, with the best seafood in the region and young chefs that pop out of tattoo parlors to run Michelin-starred restaurants and serve Swedish royalty. With eco-friendly Malmö’s intoxicating mix of cultural influences, Northern Sweden’s Arctic tundra and indigenous Sámi cultures, the traditional Swedish roots of Dalarna, and medieval history on the island of Gotland, today’s Sweden is an eclectic melting pot of creative and cultural influences well beyond—yes—Volvos, blondes, and ABBA.

Sweden
Overview

When’s the best time to go to Sweden?

It’s extremely tough to get a Swede out of Sweden during the summer because the country comes alive with almost 24 hours a day of sunlight. The weather is temperate, with blue skies and low-hanging clouds and plenty of lush, undulating greenery. People spend their time island-hopping around various archipelagoes, hiking, swimming in bays, and retreating to summer cottages and cabins. Fall is for shellfish journeys in West Sweden, where you can trawl for lobster, crayfish, oysters, mussels, shrimps, and langoustines with professional fishermen. Winter brings with it opportunities to see the Northern Lights and to participate in outdoor activities such as husky sledding, snowmobiling, and skiing.

How to get around Sweden

Sweden’s main airports, in Stockholm and Gothenburg, are well-connected to the rest of Europe, and there are direct flights to the U.S. West Coast through Norwegian Airlines and Scandinavian Airlines (SAS). Chances are you’ll be arriving in Sweden via Stockholm Arlanda Airport, which is a 45-minute journey from the heart of the Swedish capital—or just 20 minutes if you take the Arlanda Express train. Budget airlines like EasyJet and Ryanair fly into Stockholm Skavsta Airport, which is 1.5 hours from the city. Elsewhere, airport buses such as Flygbussarna and Swebus tend to be the fastest way to get into town.

Sweden’s public transportation system is effective, efficient, and punctual. SJ operates long distance trains within the country and hopping on domestic flights (SAS and Norwegian) can often be cheaper and more time-efficient than cross-country trains. Most of the major cities have a subway or aboveground tram network, and there are also Baltic Sea ferries that shuttle travelers around islands to other countries within the Baltics and Nordics. Avoid taxis. They are the most expensive form of transport.

Food and drink to try in Sweden

Eating out in Sweden can quickly put a dent in your wallet. Locals save by looking for “Dagens Rätt” signs. This means the daily dish, and signifies one or more food options served at up to half regular price. Some of Sweden’s several Michelin-starred fine-dining restaurants have a bakficka (“back pocket”) sister restaurant that offers quality food at lower prices. West Sweden is known for having the best seafood due to its proximity to the clean, cold waters of the North Sea. Try “husmanskost” such as classic meatballs and pickled herring, which is Sweden’s version of traditional soul food. Participate in the Swedish social institution called “fika,” which means pausing several times daily to share coffee and sweet pastries like cinnamon buns with friends, colleagues, and family. There are special days dedicated to celebrating food: March 25 is Waffle Day, Shrove Tuesday is Semla Day, October 4 is Cinnamon Bun Day, and November 6 celebrates a creamy sponge cake called the King Gustavus Adolphus pastry. To stock up on liquor, you’ll need to visit one of the hundreds of government-run alcohol stores called Systembolaget.

Culture in Sweden

Sweden’s official capital, Stockholm, is built on 14 islands, each with its own personality and flair—from edgy Södermalm and glitzy Östermalm to old town Gamla Stan and Kungsholmen filled with young creatives. Its subway, T-bana, is the world’s longest art exhibition. Gothenburg is Stockholm’s nicer cousin, with a more laid-back feel despite being a port city. It has a noticeable hipster culture, and is framed by Sweden’s largest amusement park, Liseberg. Gothenburg is also Sweden’s culinary capital, with great emphasis placed on seafood, and is home to the largest fish market in Sweden. Culturally diverse Malmö is just a 35-minute train ride over the Öresund Bridge from Copenhagen, Denmark. Trace Sweden’s Viking and medieval history every summer on the island of Gotland. Umeå was the official European Capital of Culture in 2014. In Northern Sweden, Luleå is the gateway to Swedish Lapland, and Jokkmokk and Kiruna give you access to indigenous Sámi culture. For your best chances to see the Northern Lights, head to Sweden’s northernmost town, Abisko.

Valborg is a festival celebrating the arrival of spring with bonfires, vigils, and revelry around the country. You’ll find the blue-and-yellow Swedish flags flown all around towns on National Day, June 6. Midsummer, celebrated every year in late June, remains Sweden’s most iconic cultural event. Also in summer is the three-day Way Out West Music Festival in Gothenburg. Stockholm Film Festival takes place in fall, and in winter, Swedish Lapland celebrates an ice festival as well as the 410-year-old indigenous Sámi market in Jokkmokk. Other key events in winter include Gothenburg Film Festival and Sonar music, creativity, and technology festival in Stockholm. There are several iconic Christmas markets in various cities and towns, and Stockholm hosts the prestigious Nobel Prize awards and dinner every December.

Practical Information

- Most locals speak English, so you can get away with knowing only “hej” (hello) and “tack” (thanks) in Swedish.
- Many stores open around 9 or 10 a.m. and close between 5 and 6 p.m. On weekends they shut even earlier—and on Sundays they may not open at all—so plan your shopping accordingly.
- Many businesses operate on a queuing system using a number dispenser, so be on the lookout for these when entering a store.
- Sweden is an almost cashless society—everyone uses credit cards, though you should save a few coins for public toilets.
- The country is very environmentally conscious—from organic restaurants and cafes to recycling habits and ubiquitous biking culture—so be cognizant of this when using public spaces.
- If you’re pushing a stroller, you get to ride public buses for free.- Tipping is not required for services rendered.
- Sweden uses the 230 volt Europlug—type C and F.
- Sweden’s currency is the krona.

Guide Editor

Stephen Whitlock
Lola Akinmade Åkerström is a Stockholm-based award-winning writer and photographer whose publication credits include National Geographic Traveler (US & UK), BBC, CNN, Fodors, AFAR, Slate, New York Magazine, amongst others.

READ BEFORE YOU GO
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The sea has always played a big part in the lives of the people of Gothenburg. When you want to relax from city life this is where you go. A tram ticket will take you all the way out into the southern archipelago to enjoy the harsh beauty of the gray granite cliffs. Pack your swim gear and a book and head to an island such as Vrångö, Brännö, Styrsö, or Vargö. Take a walk to find your own private cliff or bay and then dive into the sea. It might be cold, but the cliffs are perfect for warming up against with their smooth, round shapes and ability to keep the heat from the sun. For a Swede, the combination of sea, cliffs, and solitude is bliss. Hungry? Bring a picnic or visit a restaurant like Brännö Värdshus or Vrångö Värdshus.
These days, a hip design hotel isn’t worth its salt unless it’s also home to an almost painfully trendy bar. But when Story Hotel first opened in 2009, on the border of two of Stockholm’s coolest neighborhoods, it set the standard to which all of the city’s subsequent boutique hotels would be held. The Story formula is deceptively simple: take one historic building in an achingly cool European capital and strip it down to exposed brick and concrete, and original hardwood floors, before decorating it with a sleek, unpretentious style that epitomizes Scandinavian design. Add a sprinkling of colorful graffiti art, and pair faded Persian rugs with collaged photographs and leather chairs. Make sure some rooms are small and affordable, while others are spacious and decadent.

The cuisine needn’t be fancy, but it ought to be high quality, just as the cocktails must be inventive and delicious. And don’t let the DJ-accompanied scene turn pretentious; everyone should feel welcome, and among friends. Story’s formula works, and there’s a reason this original boutique hotel is still one of Stockholm’s best.
Take the bus south to the neighboring town of Mölndal to visit Gunnebo Slott och Trädgårdar. This charming 18th-century castle and garden has been restored to its original style, both inside and out. Built in 1778 as a summer home for a wealthy Gothenburg family, it is now a living museum where everything from the greenhouse to the kitchen garden evokes that era. Don’t miss the café, where sandwiches and cakes are made using produce grown in the outside garden.
Lake Vänern is the largest lake in Sweden and so wide from shore to shore that it is sometimes called an inland sea.The Kålland peninsula on its southwest shore is home to Spiken, a picturesque fishing village, andthe impressive Läckö Castle. The landscape seems untouched, and the many nature reserves offers opportunities to enjoy the surroundings on bike, by boat or on foot. You can go hiking, mountain biking or book a fishing tour on Lake Vänern. In autumn, löjrom (bleak, or whitefish, roe) is a seasonal delicacy harvested from the bleak fish during their spawning season. Many restaurants in Spiken feature this golden delight on their menus.
Modern day Borås, east of Gothenburg, has successfully made the transformation into a creative hub. Since 2008, with the controversial investment in the 30 foot tall bronze statue of Pinocchio called Walking to Borås by Jim Dine, the town has become a hot spot for outdoor and street art. The annual No Limit festival is an outdoor art event with artists from around the world coming to participate in turning public spaces into outdoor exhibitions. Borås has also been the textile capital of Sweden since the mid-1800s, and is home to the the Textile Museum that preserves the history of the once flourishing factories with its unique collections, and the Textile Fashion Center, a former factory that houses creative businesses.
This record store is an iconic destination for music aficionados, and also a place where many artists have signings when their record is released. If you are looking for recent releases or vinyls of the more exclusive kind, this is the place to be. The front café with its stage is the first venue many Gothenburg bands ever play.
The classic wooden clogs used to be the only summer shoe you would see in the 1970s. But then they went out of fashion, until the Swedish Hasbeens store resurrected them in 2006. But none of this has bothered Haga Trätoffelfabrik—the clogs manufacturer and seller has been going since 1933! You’ll find classic clogs in many colors, as well as more modern sandal-like versions that go well with summer dresses.
Tucked under the Royal Palace, Sweden’s oldest museum is one of the city’s lesser-known gems, housing a wealth of royal paraphernalia. Opera fans will be particularly fascinated by the clothes that King Gustav III was wearing when he was murdered at a masked ball in 1792—the assassination that inspired Verdi’s Un Ballo in Maschera.
Take the bus south to Stora Amundön, a nature reserve with meadows, horse paddocks, and paths that lead to bare cliffs and the sea. There you’ll find an underwater snorkeling path where you can explore the wildlife of the ocean. Just follow the trail to the 13 different stations. Remember to bring your own food and drink—and snorkeling equipment, of course.
The beautiful Koster Islands are Sweden’s most westerly populated islands with only around 300 year-round inhabitants and almost no car traffic. Sustainability and ecology are key values here and visitors flock to the islands’ sunny climate and natural attractions. The surrounding archipelago, with its seal colonies, skerries, and rocky isles, is a unique environmental treasure. The islands’ focus on sustainability and local traditions is especially evident at Koster Gardens on South Koster, operated by a collective of environmentalists dedicated to inspiring its visitors toward a more sustainable lifestyle. The prize-winning restaurant was built with materials such as straw and earth and is open year-round, serving lunch and fika (coffee break) from the best ingredients available from the garden and sea. Guided tours are arranged on foot, by bike, or kayak.