Jamaica

The birthplace of Bob Marley, reggae, and jerk cuisine, Jamaica packs a lot in its punch. The third-largest island in the Caribbean attracts millions of visitors every year, not least for its dazzling landscape of white sand beaches, 7,000-foot mountain peaks, waterfalls, and glorious sunsets. But beyond its iconic beach life, mega-resorts, and gorgeous scenery, it’s Jamaica’s deeply-rooted African culture and friendly people that catch visitors by surprise. Coupled with a “no problem” outlook on life, it’s no wonder Jamaica tops many a traveler’s bucket list. As the Jamaica Tourist Board aptly says, “Once you go, you know.”

Panoramic view of Montego Bay, Jamaica on a stunning spring day.

Photo By Dean Fikar/Shutterstock

Overview

When’s the best time to go to Jamaica?

Jamaica’s peak season runs mid-December through mid-April. The tourist crowd is at its highest from December through February thanks to breezy nights (a light jacket is recommended) and plenty of entertainment options. Little known is that discounts abound during summer and hurricane season, when crowds are few and temperatures only slightly higher. Room rates can get slashed up to 50 percent during this slow season, and it’s just as fun a time to go, if slightly quieter. Whatever time of the year you choose to venture to “Jamrock,” you simply can’t go wrong. Jamaica is the island that never sleeps.

How to get around Jamaica

Major airlines fly to Jamaica. Visas are not required of U.S. or Canadian visitors for stays of up to 90 days. Montego Bay’s Sangster International Airport is well-connected to the rest of the island via public and private transportation. Upon exiting the airport, hop into your resort’s shuttle or bus if you’re staying in Montego Bay. If heading to Negril and other parts, your best bet is to book a ride with Clives Transport Jamaica—an affordable, reliable, locally-owned company offering shared vans or private transfers.

Once at your destination, get the number of a trusted taxi driver from your guesthouse or resort. All licensed taxis have red license plates, but it’s safest to know your driver ahead of time. Individual drivers and tour operators offer long-distance excursions, or you can rent your own car with an international driver’s license.

Food and drink to try in Jamaica

You won’t ever starve on this foodie island. Jamaica has the best street snacks and shacks in the Caribbean—readily available, cheap, and tasty. From peanut pushcart vendors to jerk grills steaming roadside, and from stuffed patties and juicy fruits to windows dishing out boxed lunches of rice and beans with stew for under US$5, there’s no end to the belly-filling options. Casual restaurants and fine dining are just as satisfying; seating is often alfresco or seaside. Jerk centers are located throughout the island, perfect for families and anyone on a road trip, offering picnic-table seating and child-friendly menus of chicken and french fries. For the grown-ups, drinks don’t fall short, either. Early birds will love a cup of Blue Mountain coffee, and afternoons call for a cold Red Stripe and some bar hopping. Most locals grab a rum’n Ting while catching the sunset—Appleton dark rum or Wray & Nephew white rum with a splash of the Jamaican grapefruit soda called “Ting”—or a warm Guinness. Many tourists love their rum punch.

Culture in Jamaica

Every day in Jamaica is a cultural experience. Iconic activities include cooling off in the river, playing dominoes at the corner bar, stopping for jerk chicken or pepper shrimp roadside, dancing barefoot to live reggae on the beach, and hanging out late into the night at an impromptu neighborhood street party. Jamaica’s boisterous, fun-loving people have an intoxicating energy. Even if you’re just beachcombing in tourist havens Negril or Montego Bay, there’s no escaping the local flavor in Jamaica, and that’s what makes it “irie.” For more immersion, head to the hills of Cockpit Country and meet authentic Maroon and Rastafarian communities.

Jamaica is an island of year-round festivals, from food fests to annual reggae concerts and cultural celebrations. Keep a lookout for billboards and flyers, or ask anyone in town. Scheduling your trip around one of the festivals is a great idea, too. Pick either the first week of February for Bob Marley Birthday Bash celebrations and concerts in Negril, or July for the annual Sumfest concert in Montego Bay. If you’re into cultural ceremonies, don’t miss the Annual Maroon Festival in Accompong Town, held on the south coast during the first week of January. Then hop on over to the annual Jamaica Jazz & Blues Festival held the second or third week of January.

Local travel tips for Jamaica

As with any tourist destination, beware whom you befriend and trust your instincts. Generally, however, Jamaicans are some of the friendliest people in the Caribbean and want you to enjoy their country and way of life. Ultimately, beyond the gorgeous scenery, delicious food, and reggae music, it’s the people who make Jamaica a fun and fascinating destination unlike any other in the Caribbean.

English is spoken islandwide, as is patois.

The currency is the Jamaican Dollar, but U.S. currency is accepted everywhere. Just know the daily exchange rate because it often fluctuates.

Tipping is the norm, and it’s up to you how much you decide to give, as any amount is appreciated.

Electricity is on par with the U.S. and Canada at 110-120 volts, and unlike in many other Caribbean islands, the tap water is actually safe to drink.

Be aware that you may be approached, particularly in the tourist areas, with offers to purchase marijuana and other illegal drugs. Note that “ganja,” while plentiful on the island, is illegal! Tourism police and undercover cops regularly patrol the beach and tourist nightspots.

Road or beachside vendors can get a tad persistent, but a firm “no, thank you” will go a long way.

Crime exists in Jamaica as in any other destination, but the island is by no means unsafe to tourists. If anything, most Jamaicans go out of their way to ensure tourists are happy and safe. Petty thefts occur where opportunities arise—leave your valuables at home and don’t flash any jewelry or electronics.

Guide Editor

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RESOURCES TO HELP PLAN YOUR TRIP
Peter Tosh, the reggae artist and cofounder of the Wailers, was born in the scenic coastal village of Belmont, and it’s here you’ll also find his tomb and memorial. Fans can visit Tosh’s burial site on sprawling property maintained by his surviving family as the Peter Tosh Estate. Stop by the grounds and chat with family members, who will tell you about the life of Tosh, one of the most popular Rastafarians in the world, and let you visit his grave in exchange for a donation. Die-hard reggae fans will want to include this stop on the way around the western coast.
Have you ever had a drink while standing at the top of a 1,700-foot vertical drop, as the sun sets into the ocean? That’s what you get at Lovers’ Leap, less than a half-hour’s drive from Treasure Beach. Pay a small entrance fee and walk through the bar to reach the balcony with the jaw-dropping view. Of course, there’s a legend to go with the name of the cliff: Two enslaved lovers jumped together from this spot to their deaths to escape from their colonial master who wanted the girl for himself. A wood carving of the lovers stands just outside the entrance. The sunset panorama here is arguably the most stunning view in all of Jamaica.
One of my favorite spas in Jamaica is located at the well-known Jakes Resort, in Treasure Beach. Small, cozy and away from the big resort towns, it’s a wonderful place to unwind. Opt for a long full body massage in one of only four oceanfront treatment cabanas, with doors open on the sea ahead. The spa prides itself in using fresh ingredients from its on site gardens. When you’re done, walk over to Jack Sprat for a quick bite with a view and take a nap on the beach—not necessarily in that order.
Port Maria offers a glimpse of Jamaica’s colonial past, and is one of the most scenic towns on the north coast. The area is believed to have been one of the first Taino settlements, before it was established by Spanish settlers who gave it much of its still-standing colonial era architecture. It’s a contrast of the old—with centuries old architecture—and the new, with bustling local activity. Architecture buffs will enjoy a slow drive along the coast to admire ancient buildings like the 1861 St. Mary Parish Church, towering over a postcard-perfect bay and winding coastline. There isn’t much to do here, but it’s worth passing through for a sense of Jamaica‘s past. And for the scenery, of course.
Directly off the northern highway is Columbus Park, overlooking the scenic harbor at Discovery Bay, where Columbus was thought to have first anchored—although recent indications are that he sailed there from St. Ann’s Bay. The park is the only open-air museum in Jamaica, displaying artifacts dating back to Arawak times. Take in the glorious views, ideal for a photo op, and step back into a slice of Jamaica’s history.
Adventurous souls should plan on a moonlit dip in the bioluminescent Glistening Waters, also known as Luminous Lagoon. Boats leave from a marina, located an hour north of Montego Bay, on scheduled night tours. As your tour boat speeds out into the dark of night, you’ll spot fluorescent blue streaks in its wake—bioluminescence that’s created when living microorganisms (in this case, dinoflagellates) are disturbed. You can jump in for a swim, too, and glow in the dark as you splash about. It’s an amazing phenomenon to witness, and it’s said to exist in only five lagoons or bays in the world. Back at the marina, the Glistening Waters restaurant offers beautiful views, as well as pre-cruise drinks and food.
One of the most romantic drives in Jamaica takes you just outside Ocho Rios and onto the A3 highway, through “Fern Gully": a stunning three-mile gorge surrounded by sky-scraping, 30-foot fern trees. You’ll feel as if you’re on a completely different island as you pass through this natural, green tunnel, once a riverbed. Pull off to the side where possible to stop and take in the views, and even a walk. Because this is a road often taken by visitors and is one of Jamaica’s natural wonders, there are vendors lining up the road, but not so many that it spoils the view. Keep an eye on the road at all times—there might be a man on leaf-adorned stilts appearing before you. Never a dull moment in Jamaica.
Aqua Nature Park, a well-maintained and verdant retreat 40 miles east of Negril, offers visitors a chance to take a dip and cool off in the Venture River. The river, which flows through a swimming hole on the property, has small, colorful fish and a cascade. Owner Steven delights in conducting walking tours of his family’s property, and can teach you quite a bit about the Jamaican plants and fruits he grows. (Don’t miss seeing the enormous cotton tree.) A casual restaurant and bar, with some reggae playing in the background, rounds this experience out into a lovely, low-key afternoon escape for couples, families, or anyone looking for a taste of real Jamaica.
Few venture this far east in Jamaica, but those who do will find one of the most authentic sides of the island, and the most secluded of getaways. A charming fishing village about thirty minutes past Port Antonio, Long Bay is as peaceful and scenic as it gets, with just a handful of affordable, casual guesthouses perched atop dramatic cliffs and overlooking a long stretch of deserted beach. No frills here, just nature and culture. The fresh ocean air, the roadside fresh seafood shacks and friendly locals will have you staying longer than you planned. Be sure to drive along the coastal highway and head as far as Manchioneal, another stunning fishing village that feels thousands of miles away from the touristy side of Jamaica.
Reach Falls is an off-the-beaten-path delight. Located up in the John Crow Mountains on Jamaica’s east coast, this 30-foot jade-colored cascade tumbles into several pools in the surrounding rain forest. You’ll need a bathing suit and a waterproof camera to capture the natural splendor. Local guides are available to help you make your way across the swimming holes and levels, and show you the best spots. Or you can explore it solo. Because of its distance from tourism spots, there are no crowds, no harassment, just an entrance fee to your very own Garden of Eden. On-site changing rooms are available as you exit by the parking lot. Small fun fact: The falls play a minor role in the 1988 Tom Cruise movie Cocktail.