Apple AirTag Review: Why You Need This Travel Accessory if You Check Bags

This quarter-sized device makes keeping track of your luggage when you fly (at least a little) less stressful.

An Apple AirTag next to an iPhone with the connect to AirTag pop-up on the screen

Apple’s AirTag helps keep track of keys, wallets, and bags through the Find My network.

Photo by Shutterstock

Welcome to AFAR Approved: a deep dive into the travel items that we’re totally obsessed with, never leave behind, and can’t stop telling our friends about.

I’m staunchly on Team Checked Bag. I like not worrying about finding overhead bin space or bringing my suitcase into questionable bathroom stalls. It’s also a free perk on many of my travel credit cards, so why not take advantage of it?

That being said, I’m also serially unlucky when it comes to my bag actually making it to the baggage carousel. Already this year, my bag has been misplaced or left behind on six flights (one of which was on a holiday weekend in Europe, so it took three days before it was located and returned to me).

Considering Fourth of July weekend was projected to be a hellish mess and I would be traveling from Colorado to Alaska on an airline that had recently canceled a slew of flights and was in the midst of a possible strike, I decided it would be worth testing out the Apple AirTag to track my luggage, if for no other reason than peace of mind.

Apple AirTag review for travelers

Buy now: Apple AirTag, $29 for one; $89 for four

How it works

Apple’s AirTag is a Bluetooth tracking device meant to help the user locate easily loseable items, such as keys, wallets, or bags. The disc-shaped, quarter-sized tracker can either be tucked into a pocket or attached with the purchase of an optional key fob and is tracked through Apple’s Find My network (just like the iPhone, Apple Watch, and AirPods). It can also play a tone and has Precision Finding (an on-screen feature that uses directional arrows and the distance between the phone and the AirTag) for easier locating.

Road test: pros and cons

During my initial test of the AirTag, I flew from Denver, Colorado, to Ketchikan, Alaska, with a layover in Seattle, Washington.

Word to the wise: Make sure your phone has the latest software update before trying to sync your AirTag. Since I picked up my AirTag at a Target en route to the airport (and cut it close to the bag drop-off time), I spent a few tense minutes waiting for the update to finish so I could sync the device. However, actually setting up the AirTag was fairly simple. My iPhone immediately recognized there was an unpaired device nearby and gave some quick on-screen prompts to finish the process.

As the airline employee handed me the checked bag tag, she said that I would see it again in Alaska, but with the AirTag, I could see where my suitcase was in more or less real time within the Find My app.

An Apple AirTag slipped into a gray suitcase pocket

The Apple AirTag can easily be slipped into a suitcase pocket.

Photo by Bailey Berg

Because the AirTag works on the Find My network, its location is pinpointed by its proximity to other Apple devices (using end-to-end encryption, so nobody else knows the place or identity of your AirTag). The more densely populated an area, the faster and more reliable the updates. In the busy Denver and Seattle airports, the location of my checked bag was updated roughly every minute or two. And because it was never far from another Apple device, I saw it snake its way through multiple terminals before being loaded onto a truck and driven around the airport’s perimeter. As I boarded the plane for the first leg of my journey, it did, too. Even in the air (and in airplane mode), I could see that my suitcase was soaring over the West Coast and Alaska panhandle.

However, in the tiny Ketchikan airport (we’re talking fewer than five gates), the location of my bag didn’t update from the time we landed until it was spit out on the conveyor belt—there just weren’t any other Apple products in its vicinity to ping off of.

Because I’d gone to Alaska for a fishing trip, I was bringing home roughly 50 pounds of frozen seafood. Considering the fish was extremely perishable, I was extra worried about it making the plane. So I attached the AirTag to the cooler for the return trip. Being able to check (and double- and triple-check) that it wasn’t being forgotten on the hot tarmac allowed me to rest easier. I could also see it providing extra relief for pet parents who are checking a larger animal in baggage.

There are some other notable cons, however. First, it’s only possible to use with Apple products (sorry, Android people). It also doesn’t have a built-in key ring hole, so you’ll either have to stash it in the bag or purchase a holder separately (I like the Otterbox Rugged AirTag Case—it’s durable and comes in fun colors). That being said, I’d still put the device in the bag—it’d be all too easy for someone to remove it.

New share features

When iOS 17 released in September 2023, there was an exciting new feature for AirTags: A group sharing function. Users who have updated their tech are now able to share the location of their AirTags (and other Find My objects) with up to five other people. In the event that your bag is lost, this function could make it that much easier to find it.

Bottom line

While sure, American, Delta, and United all have luggage tracking apps, they’re not updated in real time like the AirTag is, and there’s room for human error. For a little additional peace of mind, an AirTag is worth it—it’s fairly accurate and reliable. I’ve already added it to my master packing list, so it’ll for sure be coming on all upcoming trips. I’m even a little excited to see how it performs when my bag is inevitably lost.

And don’t forget, if you’re flying Alaska or Delta and your bag is delayed by 20 minutes or lost, you’re entitled to miles or money.

This article was originally published in 2022 and most recently updated on September 25, 2023, with current information.

Bailey Berg is a freelance travel writer and editor, who covers breaking news, trends, tips, transportation, sustainability, the outdoors, and more. She was formerly the associate travel news editor at Afar. Her work can also be found in the New York Times, the Washington Post, National Geographic, Condé Nast Traveler, Travel + Leisure, the Points Guy, Atlas Obscura, Vice, Thrillist, Men’s Journal, Architectural Digest, Forbes, Lonely Planet, and beyond.
From Our Partners
Sign up for our newsletter
Join more than a million of the world’s best travelers. Subscribe to the Daily Wander newsletter.
More from AFAR