Jamaica

The birthplace of Bob Marley, reggae, and jerk cuisine, Jamaica packs a lot in its punch. The third-largest island in the Caribbean attracts millions of visitors every year, not least for its dazzling landscape of white sand beaches, 7,000-foot mountain peaks, waterfalls, and glorious sunsets. But beyond its iconic beach life, mega-resorts, and gorgeous scenery, it’s Jamaica’s deeply-rooted African culture and friendly people that catch visitors by surprise. Coupled with a “no problem” outlook on life, it’s no wonder Jamaica tops many a traveler’s bucket list. As the Jamaica Tourist Board aptly says, “Once you go, you know.”

Panoramic view of Montego Bay, Jamaica on a stunning spring day.

Photo By Dean Fikar/Shutterstock

Overview

When’s the best time to go to Jamaica?

Jamaica’s peak season runs mid-December through mid-April. The tourist crowd is at its highest from December through February thanks to breezy nights (a light jacket is recommended) and plenty of entertainment options. Little known is that discounts abound during summer and hurricane season, when crowds are few and temperatures only slightly higher. Room rates can get slashed up to 50 percent during this slow season, and it’s just as fun a time to go, if slightly quieter. Whatever time of the year you choose to venture to “Jamrock,” you simply can’t go wrong. Jamaica is the island that never sleeps.

How to get around Jamaica

Major airlines fly to Jamaica. Visas are not required of U.S. or Canadian visitors for stays of up to 90 days. Montego Bay’s Sangster International Airport is well-connected to the rest of the island via public and private transportation. Upon exiting the airport, hop into your resort’s shuttle or bus if you’re staying in Montego Bay. If heading to Negril and other parts, your best bet is to book a ride with Clives Transport Jamaica—an affordable, reliable, locally-owned company offering shared vans or private transfers.

Once at your destination, get the number of a trusted taxi driver from your guesthouse or resort. All licensed taxis have red license plates, but it’s safest to know your driver ahead of time. Individual drivers and tour operators offer long-distance excursions, or you can rent your own car with an international driver’s license.

Food and drink to try in Jamaica

You won’t ever starve on this foodie island. Jamaica has the best street snacks and shacks in the Caribbean—readily available, cheap, and tasty. From peanut pushcart vendors to jerk grills steaming roadside, and from stuffed patties and juicy fruits to windows dishing out boxed lunches of rice and beans with stew for under US$5, there’s no end to the belly-filling options. Casual restaurants and fine dining are just as satisfying; seating is often alfresco or seaside. Jerk centers are located throughout the island, perfect for families and anyone on a road trip, offering picnic-table seating and child-friendly menus of chicken and french fries. For the grown-ups, drinks don’t fall short, either. Early birds will love a cup of Blue Mountain coffee, and afternoons call for a cold Red Stripe and some bar hopping. Most locals grab a rum’n Ting while catching the sunset—Appleton dark rum or Wray & Nephew white rum with a splash of the Jamaican grapefruit soda called “Ting”—or a warm Guinness. Many tourists love their rum punch.

Culture in Jamaica

Every day in Jamaica is a cultural experience. Iconic activities include cooling off in the river, playing dominoes at the corner bar, stopping for jerk chicken or pepper shrimp roadside, dancing barefoot to live reggae on the beach, and hanging out late into the night at an impromptu neighborhood street party. Jamaica’s boisterous, fun-loving people have an intoxicating energy. Even if you’re just beachcombing in tourist havens Negril or Montego Bay, there’s no escaping the local flavor in Jamaica, and that’s what makes it “irie.” For more immersion, head to the hills of Cockpit Country and meet authentic Maroon and Rastafarian communities.

Jamaica is an island of year-round festivals, from food fests to annual reggae concerts and cultural celebrations. Keep a lookout for billboards and flyers, or ask anyone in town. Scheduling your trip around one of the festivals is a great idea, too. Pick either the first week of February for Bob Marley Birthday Bash celebrations and concerts in Negril, or July for the annual Sumfest concert in Montego Bay. If you’re into cultural ceremonies, don’t miss the Annual Maroon Festival in Accompong Town, held on the south coast during the first week of January. Then hop on over to the annual Jamaica Jazz & Blues Festival held the second or third week of January.

Local travel tips for Jamaica

As with any tourist destination, beware whom you befriend and trust your instincts. Generally, however, Jamaicans are some of the friendliest people in the Caribbean and want you to enjoy their country and way of life. Ultimately, beyond the gorgeous scenery, delicious food, and reggae music, it’s the people who make Jamaica a fun and fascinating destination unlike any other in the Caribbean.

English is spoken islandwide, as is patois.

The currency is the Jamaican Dollar, but U.S. currency is accepted everywhere. Just know the daily exchange rate because it often fluctuates.

Tipping is the norm, and it’s up to you how much you decide to give, as any amount is appreciated.

Electricity is on par with the U.S. and Canada at 110-120 volts, and unlike in many other Caribbean islands, the tap water is actually safe to drink.

Be aware that you may be approached, particularly in the tourist areas, with offers to purchase marijuana and other illegal drugs. Note that “ganja,” while plentiful on the island, is illegal! Tourism police and undercover cops regularly patrol the beach and tourist nightspots.

Road or beachside vendors can get a tad persistent, but a firm “no, thank you” will go a long way.

Crime exists in Jamaica as in any other destination, but the island is by no means unsafe to tourists. If anything, most Jamaicans go out of their way to ensure tourists are happy and safe. Petty thefts occur where opportunities arise—leave your valuables at home and don’t flash any jewelry or electronics.

Guide Editor

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RESOURCES TO HELP PLAN YOUR TRIP
Take one evening to skip the usual beach sunset. Instead, hop on a guided glass-bottom boat and ride down the Negril River. You’ll start where the river meets the sea on the edge of Seven Mile beach, and cruise down its banks. Take in the gorgeous scenery of mangroves and birds flying against a yellow sky. The ride lasts about an hour and you’ll likely be the only one there, away from the clamor of tourists.
Dining at one of Negril’s excellent cliffside restaurants is highly recommended, and the gorgeous setting of Ivan’s Bar & Restaurant at Catcha Falling Star makes it a very nice option. The longtime favorite has one of the best views along the coast and serves lobster dinners and classic Jamaican cuisine with a bit of a modern twist. Guests are seated under an open-sided thatched roof or out under the stars at private tables on a patio near the cliff’s edge. Another favorite choice for romantic cliffside dining is the restaurant at Rockhouse Hotel. (If you want more cocktails post-dinner, walk down to LTU Pub and mingle with the locals. Casual eateries and cliff bars along West End Road include 3 Dives and Sips & Bites.)

Swimming and snorkeling around Xtabi (pronounced “X-tah-bee”) Resort’s underwater caves are a unique experience and a well-kept secret from first-timers. While it’s a great place to stay, overshadowed by places like Rockhouse Hotel, you don’t have to be a guest to enjoy this “meeting place of the Gods” as the name describes. You’ll want to have lunch at the casual, outdoor restaurant first--choices are excellent and include club sandwiches to jerk chicken (even if a tad pricier than from the street grills). After lunch and a rest, change into your swimwear and make your way carefully down the steps until you reach a sandy cove entrance into the sea, beside caves and jutting rocks. Splash in and come out on the front side of the cliffs, where there are ladders to exit or enter as well, if you’re feeling a bit timid. A laid back environment, gorgeous waters--just a tad more jade-colored on this end, for some reason--and underground caves ideal for photo ops make Xtabi a great spot to spend the afternoon. When you tire, climb back up to sip on a Dirty Banana and sunbathe on one of the platforms beside splashing waves.
Rick’s is probably the most touristy spot in all of Jamaica, but there’s a reason it’s listed in 1,000 Places to See Before You Die, so don’t miss experiencing it at least once. Get there around 4 p.m. to avoid the crush of tour bus traffic that happens closer to sunset, then order a couple of cocktails—Rick’s serves up a myriad of options—and stake your claim on a prime viewing spot for the sunset and cliff-diving. Local divers swing from trees and drop into the surf or plummet from the surrounding cliffs, some of which rise more than 30 feet above the sea. Even the occasional tourist will brave the jump into the water below. A reggae band adds to the animated vibe. Lest you feel like just another tourist sheep at the sunset very-happy hour, console yourself in knowing that locals enjoy it almost as much as visitors do.

A signature experience in Negril is to go on a two-hour glass-bottom boat snorkel trip, toward the cliffside or to the nearby reef around Booby Cay. Truth be told, snorkeling isn’t a must if you’re not up for it—but floating on a small boat amid deep jade and turquoise waters and being able to see marine life 20 feet or more below through the glass is a memorable experience. If you do want to snorkel, the cliffside has stunning limestone formations and underwater caves, while the reef is filled with all sorts of marine life, from stingrays to barracuda. A glass-bottom boat ride shouldn’t cost you more than US$20 per person. Look out for Famous Vincent‘s boat—the best pick—or approach one you see resting along Seven Mile Beach, across any reputable resort. The boats—including Famous Vincent—occasionally ride along the cliffside resorts in the mornings or afternoons, looking for anyone interested in an impromptu adventure.
Just next door to crowded Doctor’s Cave Beach in Montego Bay is a quiet and spacious stretch known as Cornwall Beach. You won’t see more than a couple of people at a time here during the week. Late afternoons and weekends attract a few locals who come to relax and enjoy the restaurant and bar. A small entry fee—under US$5—covers the on-site facilities, including lounge chairs and snorkel gear. Cornwall Beach occasionally hosts a sunset beach party on Sunday afternoons with a “bottomless” Appleton mug option (that is, all-you-can-drink rum).
Along the southern coast, Treasure Beach is about as peaceful as Jamaican beaches get. A few well-known guesthouses and resorts are located in this fishing community, but you’ll probably see more locals than tourists around, especially when compared with the rest of the island. The black-sand beaches, teeming with shorebirds, are attractive, and happily there’s not much to do but catch the breeze, mingle with local families, and enjoy fresh seafood.
This stunning white-sand stretch, just a five-minute drive east of Port Antonio, is the only beach in Jamaica with waves high enough to surf. Boston Bay is also one of the few remaining public strands on the island. It continues to attract more locals than tourists and as such is nearly vendor-free. You can watch kids splashing about on their boards, or you can rent your own for a Surfing 101 lesson. Be forewarned: As at many beaches, sometimes the waves are flat, but you can console yourself with a short stroll down the beach to the famous Boston Bay jerk chicken stands.
Frenchman’s Cove is more than a beach. It’s an idyllic escape. After paying a small entrance fee—used to preserve the grounds—you’ll hike about five minutes through verdant gardens flanked by an emerald river stream, before the views open onto a glorious beach and the Caribbean Sea. This cove was once a favorite romantic escape for Elizabeth Taylor and Burt Reynolds, and it’s not hard to see why. When you tire of the beach and waves, hop over to the river and swing from the vines into the fresh water. It’s an ideal spot to spend the day, for couples or for families.
Few visitors venture to Duncans Bay, a small town in northern Jamaica, halfway between Montego Bay and Ocho Rios. But its public beach, called Fisherman’s, is one of the best for a local vibe. The scenery is straight out of an old Caribbean postcard: kids play in the distance, colorful fishermen canoes rest on shore, and a ramshackle bar along the wide golden sands attracts the usual neighbors. Show up mid-afternoon, when the grill and some background music get started, while the waves splash and the sun prepares to set. The slow rhythm of this area, away from the resorts, vendors, and tourist trails, will make you want to stay for hours. No problem—there are local guesthouses a stone’s throw away.