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Reef-lined beaches, farm-to-table restaurants, dense rainforests, and of course, reggae, are just a few reasons Jamaica has become a destination travelers return to time and again. Music lovers can live out their rock star fantasies at Geejam, which has its own recording studio. Live out your James Bond fantasies at GoldenEye, originally owned by author Ian Fleming. For barefoot luxury and unbeatable views, book a cliffside villa overlooking the sea at Rockhouse Hotel.

Ocho Rios and Jamaica’s north coast offer lagoons, bays, rivers, and waterfalls—and even a drive through a lush fern gorge. Thanks to its resorts and nearby water parks, the Ocho Rios region is popular with families; this part of Jamaica has plenty of outdoor adventures, too. Honeymooners also find their bliss here among luxurious boutique escapes such as GoldenEye and Jamaica Inn.

Spending two weeks in eastern Jamaica? Start in Port Antonio, head to Boston Bay and Long Bay, and end in the majestic Blue Mountains. Eastern Jamaica offers wide-ranging natural beauty in which to play: Two weeks is plenty of time to swim in secluded coves and walk deserted beaches, hike to jade pools and waterfalls, surf the waves of Boston Bay, explore ruins and forts, raft across the Rio Grande, bike at 7,000 feet, and, of course, sample both original Jamaica jerk and reggae.

Many rivers to cross, and beaches to check out, and swimming holes to test: Jamaica offers visitors a busy schedule of taking it easy. When the most difficult hike on your itinerary ends at a rain forest waterfall, you know you’ve come to the right island.

Montego Bay and the west coast of Jamaica attract first-timers to the island, and it’s easy to see why: white-sand beaches, the most glorious sunsets in Jamaica, plush resorts, a wide variety of restaurants, and a lively music scene. But there’s also plenty to see and do in the west coast interior away from Montego Bay: rivers, cenotes, and waterfalls such as the stunning Mayfield Falls.

Once a fishing village, Negril—Jamaica’s favorite laid-back beach town—is at once a party scene and a romantic escape. Go bar-hopping or beachcombing on Seven Mile Beach (also known as Negril Beach), dine seaside atop dramatic cliffs in the West End of town, swim in nearby waterfalls, explore the vibrant markets, or jam barefoot to live reggae. There’s no place in Jamaica quite like Negril.

Jamaica Jazz and Blues, held just outside Montego Bay, is one of the Caribbean’s most well-known festivals. It hosts some of Reggae’s top stars alongside a host of well known American artists--past performers include the likes of Gladys Knight, Celine Dion and Maroon 5. The three-night concert is not a strictly jazz affair, but it’s a great time and one of the most fabulous international events in Jamaica. The large stadium accommodates several VIP tents for those who pay to receive all-star treatment, hopping from one all-inclusive food and drink tent to another, sampling local dishes from top chefs during or after performances. Part of the festival also includes a shopping village, showcasing some of the best art and other handmade Jamaican crafts. The large space and manicured lawn makes it ideal for strolls while the music plays on.

The west coast of Jamaica doesn’t sleep. If it isn’t some daytime live tunes on the beach, or a street party in the wee hours, it’s the evening live Reggae available in multiple seafront venues. At night, the island takes on a different energy and everyone comes out to enjoy the fresh air and the tunes. Almost every other Jamaican seems to have a natural talent for music. It’s no wonder, then, that there are plenty of local acts to go around, often performing covers of Bob Marley, from MoBay to Negril. Recording artists also show up regularly--from Beenie Man to Beres Hammond. Along the highways and neighborhoods streets are the latest posters, flyers or billboards announcing upcoming live Reggae shows. When in doubt, head to Pier One in Montego Bay, or Alfred’s, Bourbon Beach and Jungle Nightclub in Negril. Better yet, ask the locals, who love their music. The sound of Reggae is never too far off.

Aqua Nature Park, a well-maintained and verdant retreat 40 miles east of Negril, offers visitors a chance to take a dip and cool off in the Venture River. The river, which flows through a swimming hole on the property, has small, colorful fish and a cascade. Owner Steven delights in conducting walking tours of his family’s property, and can teach you quite a bit about the Jamaican plants and fruits he grows. (Don’t miss seeing the enormous cotton tree.) A casual restaurant and bar, with some reggae playing in the background, rounds this experience out into a lovely, low-key afternoon escape for couples, families, or anyone looking for a taste of real Jamaica.

On the Caribbean island of Tobago, you’ll find sand, surf—and the fastest goats on the planet. Now if they’d just run in a straight line….

A journey through one of the world’s last, best travel secrets.

Bourbon Beach, a popular beachfront music venue on Negril’s Seven Mile Beach, hosts local bands, reggae artists, or themed parties on an almost-nightly basis, to the delight of tourists and locals. People-watching at Bourbon Beach is great, the drinks stiff, and you get to dance in the sand to live reggae in Jamaica. The music starts up around 10 p.m. and continues until 2 a.m. Upstairs, a wide-open deck is open for stargazing or getting away from the crowd. Cover charges are only collected on nights when a recording artist performs. Alfred’s, nearby, is another longstanding option, offering live local acts three times a week for a US$5 cover.

Negril, or the “Capital of Casual” as it’s known in Jamaica, is everyone’s favorite getaway, from locals to the visitors who return year after year. The buzz of activity on Seven Mile Beach’s powdery white sands is tempered by the breathtaking, serene views of the West End’s cliffs towering over the Caribbean. Lots of bars, hotels, and restaurants line Seven Mile Beach, and local eateries and smaller boutique resorts are perched up on the cliffs. While there’s more hustle and bustle and throngs of tourists on this end of Jamaica, the region still offers many secluded spots and unique experiences.

Take one evening to skip the usual beach sunset. Instead, hop on a guided glass-bottom boat and ride down the Negril River. You’ll start where the river meets the sea on the edge of Seven Mile beach, and cruise down its banks. Take in the gorgeous scenery of mangroves and birds flying against a yellow sky. The ride lasts about an hour and you’ll likely be the only one there, away from the clamor of tourists.

Peter Tosh, the reggae artist and cofounder of the Wailers, was born in the scenic coastal village of Belmont, and it’s here you’ll also find his tomb and memorial. Fans can visit Tosh’s burial site on sprawling property maintained by his surviving family as the Peter Tosh Estate. Stop by the grounds and chat with family members, who will tell you about the life of Tosh, one of the most popular Rastafarians in the world, and let you visit his grave in exchange for a donation. Die-hard reggae fans will want to include this stop on the way around the western coast.