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This Airline Makes Design Luxurious and Efficient

SWISS incorporates smart design into everything from its apps to its airline seats. Here’s why you’ll appreciate their efforts.

This Airline Makes Design Luxurious and Efficient

You cruise through SWISS Business check-in and VIP security lines, grab an espresso at the sleek SWISS Business lounge, and are greeted onboard by a relaxed and smiling crew. Sipping a glass of cold champagne, you sink into your spacious seat, stash your shoes and laptop in the convenient storage area, turn on the integrated massage function, and settle in for a relaxing flight.

Flying with SWISS means that every aspect of your journey—from the app’s easy-to-use check-in system to the onboard seats and comfortable lounges, will feature design elements to speed your journey and offer a sense of Swiss authenticity.

Here are a few ways in which SWISS puts Swiss design at the forefront of your premium-class flying experience.

An Easy-to-Use App

The SWISS design experience begins even before you board. The SWISS mobile app, featuring intuitive navigation and available in several languages, makes it a breeze to book flights, check in, change seats, and check arrival and departure times; it even notifies you of any gate changes or delays.

High-Quality Amenity Kit

The handsome grey flannel amenity kits on SWISS, emblazoned with the country’s iconic white cross, were designed by historic Swiss army knife maker and luggage manufacturer Victorinox. It includes red grip socks, eye masks, ear plugs, and a range of moisturizing cosmetics to make your flight more comfortable.


Smartly Crafted Seats

SWISS collaborated with design firms PriestmanGoode, Thompson Aero, and Lantal to create the supremely comfortable 79-inch adjustable lie-flat seats in SWISS Business. Hundreds of parts are made and assembled in the United Kingdom and Switzerland, where they’re meticulously checked and covered in cozy-looking fabrics made in Canton Bern. What you’ll notice the most, however, is the comfort. Seat functions include adjustable firmness; massage settings; USB outlets; and adjustable, easy-to-use reading lamps.

In addition, you’ll find generous and unique storage spaces in premium classes. These allow you to hang your coat or suit without it getting wrinkled; you’ll also find several individual compartments for phones, water, bags, and shoes.

Unique Seat Arrangements

Passengers traveling together for work or pleasure will appreciate the spacious double seats, arranged for optimal communication, but also private enough for individuals. Those seeking more privacy may want to seek out the Einzelsitz, or “throne seats” aboard SWISS Business—popular, standalone single seats that offer additional privacy.

Extensive In-Seat Entertainment

The 16-inch touch screens in SWISS Business don’t just feature the latest Hollywood blockbusters, but also prize-winning documentaries, popular TV series, and childrens’ cartoons. Audiophiles will appreciate the more than 100 playlists, podcasts, audiobooks, and language courses. There are also computer games and an enhanced “In Flight Show,” with detailed digital maps for geography geeks who want to watch the passing landscape below.


Luxurious Lounges

A new constellation of lounges at Zurich Airport offer several spacious and relaxing spaces for a cocoon-like retreat. The SWISS Arrival Lounge features 20 showers, strong coffee, and an extensive breakfast buffet for incoming passengers. The SWISS Business and Senator Lounges feature leather armchairs, sections separated by low-lit, maple-hued timber slats, and a geometric grappa and barista bar.

For those lucky enough to experience it, Switzerland’s epic First E Lounge is a master class in modern luxury, replete with two private hotel suites, a conference room, and a 3,780-square-foot open-air terrace, ensuring your transit time meets the highest forms of luxury. Plus, a festive champagne bar, wine humidor with over 1,000 bottles from all across the world, and two restaurants are sure to offer some pre-flight surprises.

To fully appreciate how SWISS combines luxury and efficiency in everything it does, book a flight now on SWISS.

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