The Ask
Position Myrtle Beach as a year-round destination to drive earlier booking, longer stays, and increased return visitation
The Solution
Leveraging Afar’s content expertise and audience insights, the program launched six custom, day-by-day itineraries integrated with Mindtrip’s advanced AI trip-planning technology. This first-to-market partnership transformed how travelers discover and plan Myrtle Beach vacations, delivering a more dynamic, intuitive, and tailored planning experience. The chat-based AI tool also generated valuable insights into traveler interests and behaviors, informing future destination strategy.
A multichannel promotional strategy across Afar’s channels and beyond supported the launch, including an Afar webinar, driving awareness and excitement among consumers and the travel trade.
