The Ask
Increase awareness, consideration, and sentiment of Detroit as a desirable leisure destination
The Solution
Through personality-led storytelling that’s in tune with Detroit’s creative heartbeat, Afar created a custom content series featuring original photography to highlight Detroit-based locals who embody its culture and history, along with their recommendations
for experiencing Detroit block by block. Supported by robust multimedia amplification across Afar’s channels, the program captured Detroit’s distinctive energy and increased awareness, consideration, and intent among our audience to plan travel to Detroit next.
![A garden in Detroit, Michigan with a mural by <a href="https://www.aylonomad.com/">https://www.aylonomad.com/</a> and <a href="https://www.cbloxx.co.uk/" target="_blank" link-data="{"cms.site.owner":{"_ref":"00000180-8bd0-dd55-a3eb-9bd4fc3b0000","_type":"ae3387cc-b875-31b7-b82d-63fd8d758c20"},"cms.content.publishDate":1747847556787,"cms.content.publishUser":{"_ref":"00000181-6fc4-d340-a795-efe797f20000","_type":"6aa69ae1-35be-30dc-87e9-410da9e1cdcc"},"cms.content.updateDate":1747847556787,"cms.content.updateUser":{"_ref":"00000181-6fc4-d340-a795-efe797f20000","_type":"6aa69ae1-35be-30dc-87e9-410da9e1cdcc"},"link":{"target":"NEW","attributes":[],"url":"https://www.cbloxx.co.uk/","_id":"00000196-f3d4-df3a-a9fe-fbdc1b9a0000","_type":"33ac701a-72c1-316a-a3a5-13918cf384df"},"_id":"00000196-f3d4-df3a-a9fe-fbdc1b850000","_type":"02ec1f82-5e56-3b8c-af6e-6fc7c8772266"}">Cbloxx</a> of <a href="https://www.nomadclan.co.uk/" target="_blank" link-data="{"cms.site.owner":{"_ref":"00000180-8bd0-dd55-a3eb-9bd4fc3b0000","_type":"ae3387cc-b875-31b7-b82d-63fd8d758c20"},"cms.content.publishDate":1747847582810,"cms.content.publishUser":{"_ref":"00000181-6fc4-d340-a795-efe797f20000","_type":"6aa69ae1-35be-30dc-87e9-410da9e1cdcc"},"cms.content.updateDate":1747847582810,"cms.content.updateUser":{"_ref":"00000181-6fc4-d340-a795-efe797f20000","_type":"6aa69ae1-35be-30dc-87e9-410da9e1cdcc"},"link":{"target":"NEW","attributes":[],"url":"https://www.nomadclan.co.uk/","_id":"00000196-f3d5-de7f-a3de-f3ff80280000","_type":"33ac701a-72c1-316a-a3a5-13918cf384df"},"_id":"00000196-f3d5-de7f-a3de-f3ff80140000","_type":"02ec1f82-5e56-3b8c-af6e-6fc7c8772266"}">Nomad Clan</a> in the background](https://afar.brightspotcdn.com/dims4/default/f780039/2147483647/strip/true/crop/3000x2000+0+34/resize/900x600!/quality/90/?url=https%3A%2F%2Fk3-prod-afar-media.s3.us-west-2.amazonaws.com%2Fbrightspot%2Feb%2Fe4%2F8f738c8149ae81425d0101e9a945%2Fafar-riverwalk-sylviajarrus-2024.jpg)
