There are at least two kinds of luxury when it comes to hotels. The first is overtly lavish: suited staff, hardwood floors, heavy furniture, and spare-no-expense design details and amenities. The second is understated, even simple, with effort and expense invested in doing just a handful of things really well. Coqui Coqui falls into the second category. Rooms are spare but by no means spartan; everything guests need is here, while everything extraneous has been left out. High, thatched ceilings and gauzy mosquito nets surrounding the beds give a tropical air. The idea here is to unplug, relax, and recharge. Guests who feel intoxicated by the exotic scents wafting throughout the hotel can purchase some to take home from the on-site perfumery. Tobacco, orange blossom, and coconut are just a few of the locally inspired aromas.
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Coqui Coqui sits on a beachfront parcel of land approximately five miles from the town of Tulum, which is perhaps best known for the Maya structure of the same name that sits on a promontory overlooking the ocean. While other Maya sites in the Yucatan Peninsula are of a grander scale, there probably isn't one that has a more impressive view. The town itself is small and not exactly a bustling hub of activity, which suits many visitors just fine. In fact, that's the very reason many of them seek this area out.
Need to Know
Rooms: 4 rooms, 3 suites; from $220. Check-in: 3 p.m.; check-out: noon. Dining options: The on-site restaurant serves breakfast and is open for lunch, when it offers fish tacos and other Mexican favorites. Staff will also open the restaurant for dinner upon request. Spa and gym details: There's no gym at Coqui Coqui, which describes itself as a hotel that specializes in “simplicity,” but guests may want to take advantage of the treatments at the on-site spa. Time slows down with the three-hour Ocean Bath Ritual, which involves aromatherapy, a clay wrap, massage, and a bath infused with local ingredients, including coconuts.
Who it's for: Travelers who like simple luxury and don't need technological bells and whistles. Our favorite rooms: The aptly named Master Beach Suite is awash with natural light and opens up to views of the ocean. Heavenly perfumes: The hotel's boutique sells perfumes and other toiletries made by Coqui Coqui's outpost in the town of Valladolid. The scents are inspired by nearly half a millennium's history of Yucatan monks maintaining a catalog of the region's flora.