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Mexico’s Pacific Coast is where Mexican beach tourism began. Acapulco, Puerto Vallarta, Mazatlán-- the names hark back to bygone eras of mid-Century Hollywood royalty and the Golden Age of Mexican Cinema. The allure of Mexico’s Pacific Coast has not vanished. Old town Mazatlán overlooking the beach, Sayulita surfing and fish tacos, fun-loving Puerto Vallarta, Acapulco in all its cliff-diving glory--these magical places and more await the visitor to Mexico’s Pacific Coast.

From followers of Frida to devotees of Luis Barragán’s mid-century modern style, design lovers of all sorts have long flocked to CDMX. The city, which tells a unique and compelling visual story of history, tradition, urbanization, and innovation, was named the 2018 World Design Capital, making it the first city in the Americas to receive the title. When food and travel writer Allegra Ben-Amotz moved to Mexico City from New York, she naturally fell in love with the megacity’s distinct architecture and design. Here, she shares her favorite spots in this creative wonderland.

The old, the new, and the scarcely imagined sit side by side in Mexico City, and no one blinks an eye. The more you can be curious about that balance—and the more you can achieve it yourself—the better you’ll understand and enjoy this magical city.

Though big-box stores from the U.S. have popped up all over the city, local markets remain strong, and supporting them helps ensure their survival. From crafts and fresh produce to kitchen goods and spices, from furniture to magic spells, here are a few AFAR favorite markets.

From cozy accommodations at the Mexican Home Cooking school near Tlaxcala, you can explore the big city of Puebla and the remote ruins of ancient civilizations.

A perfect 4 days in a new destination means finding culture, great food and authentic experiences. Merida, and its picturesque surroundings with ancient archeological sites, delivered way beyond my expectations. There’s so much beauty there, and there’s so much more to be discovered that I can’t wait to come back. This place is still off the beaten path and selfishly I hope it stays that way a little longer...

Cancun and the Riviera Maya have white-sand beaches, Mayan ruins, and outdoor recreation galore. Luckily, this area on the Caribbean coast is also home to some of Mexico’s best hotels, from luxurious resorts to laidback, bohemian retreats. Whether you’re in search of wellness, romance, or adventures like zip-lining and scuba diving, you’ll find a stay that meets your needs and more.

From scuba diving to whale watching to playing through on one of the golf courses that overlooks it, the Sea of Cortez is one of Los Cabos’ most inviting attractions. But there are others, of course. So many others. One of Mexico’s best beaches sits amidst the tourist corridor and the artists colony of Todos Santos is just an hour north of Cabo San Lucas. And there are plenty of other day trips on the Baja Peninsula too. Don’t worry. You can visit again...and again.

Mexico’s Pacific Coast beach town Puerto Vallarta is all about fun. Not sure what to do while in Puerto Vallarta? We’ve got you covered. Puerto Vallarta has fabulous nightlife, a charming downtown, a long malecón, or boardwalk, great al fresco dining options, and the best sunsets of the West. Visit the beach where the Richard Burton-Ava Gardner flick “Night of the Iguana” was filmed, eat fresh, delicious seafood, and then dance until dawn in one of Puerto Vallarta’s many neon nightclubs.

In the past, aspiring artists would head for Mexico City as soon as they could scrape together the cash. More recently, however, they’ve been drawn to Guadalajara, where a new crop of funky art galleries and creative spaces has turned neighborhoods like Colonia Lafayette and Colonia Americana into design destinations for Mexico’s cultural set.

The Aguilars are a family of folk artists who live in Ocotlan, a town about 20 miles south of Oaxaca city. There are four sisters; Josefina, Guillermina, and Irene live in a row of houses at the entrance to the town, and Concepcion lives a bit farther out. They all make similar pieces, though each brings her own particular style to her work. Their pieces reflect the colorful rural life in Oaxaca and depict market women, Frida Kahlo replicas, religious symbols and nativity scenes, as well as cantinas and “women of the night.” Although their work can sometimes be purchased outside of Oaxaca, if you visit the Aguilar family workshops, prices are much more accessible and you get the bonus of meeting the artists and their families and seeing how they live and work.

Inside the main market in Ocotlan de Morelos there is a food stall called La Cocina de Frida (“Frida’s Kitchen”), and standing behind the counter is none other than Frida Kahlo herself, or at least a reasonable facsimile. Owner Beatriz Vázquez Gómez likes to play up her resemblance to the famous Mexican artist. She greets visitors warmly and serves up excellent chiles rellenos, mole, enchiladas, and other local specialties. This is a great choice for breakfast or lunch on a day trip to Ocotlan.

Life in San Miguel moves at an easy pace, from poolside breakfast to a hike to an afternoon spa treatment to a leisurely dinner on a terrace. Here’s our list of the best ways to enjoy the lovely, long days in this charming town.

Venture a little off the beaten path for big rewards—tlayudas and parrilladas with a view, samples of organic mezcal, and abundant archaeological treasures.