JetBlue, the carrier that installed futuristic “nap pods” at JFK and once offered free flights out of the country to voters who backed the losing presidential candidate, is no stranger to a good gimmick. And this week, it’s transcontinental pizza delivery. Each day from May 9 to May 11, New York–based JetBlue—an airline so devoted to the Big Apple that it trademarked the phrase “New York’s Hometown Airline”—will fly 350 NY-style cheese and pepperoni pizzas from JFK to the Los Angeles International Airport, and then deliver the pies directly to the front doors of pizza-heathen Angelinos. And to ensure that said pizzas are properly consumed, the airline hired Spike Lee, a native New Yorker who once directed an acclaimed film about a pizzeria, to star in a no-nonsense thin-crust tutorial. The video is below.
The pies come from the coal ovens of Patsy’s Pizzeria in East Harlem, exalted among New Yorkers for their thin-crust perfection. A 16-inch cheese pie will set you back $12; add three bucks for pepperoni. JetBlue is picking up taxes and delivery charge, including a tip for the driver. Ordering starts daily at midnight Pacific time, one pizza per customer, for delivery sometime between 7 p.m. and 10 p.m. that day (you’ll be notified). And when you get your pizza, you are morally obligated to brag about it on social media using the hashtag #JetBluePieInTheSky.
In the meantime, JetBlue’s New York-style pizza-eating tutorial—featuring a cameo by Patsy’s owner Frank Brija—is guaranteed to be the best 64 seconds of your day.