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The airline is about to fly a thousand thin-crust pies from JFK to LAX. Here’s how to get one delivered to your door.

JetBlue, the carrier that installed futuristic “nap pods” at JFK and once offered free flights out of the country to voters who backed the losing presidential candidate, is no stranger to a good gimmick. And this week, it’s transcontinental pizza delivery. Each day from May 9 to May 11, New York–based JetBlue—an airline so devoted to the Big Apple that it trademarked the phrase “New York’s Hometown Airline”—will fly 350 NY-style cheese and pepperoni pizzas from JFK to the Los Angeles International Airport, and then deliver the pies directly to the front doors of pizza-heathen Angelinos. And to ensure that said pizzas are properly consumed, the airline hired Spike Lee, a native New Yorker who once directed an acclaimed film about a pizzeria, to star in a no-nonsense thin-crust tutorial. The video is below.

The pies come from the coal ovens of Patsy’s Pizzeria in East Harlem, exalted among New Yorkers for their thin-crust perfection. A 16-inch cheese pie will set you back $12; add three bucks for pepperoni. JetBlue is picking up taxes and delivery charge, including a tip for the driver. Ordering starts daily at midnight Pacific time, one pizza per customer, for delivery sometime between 7 p.m. and 10 p.m. that day (you’ll be notified). And when you get your pizza, you are morally obligated to brag about it on social media using the hashtag #JetBluePieInTheSky.

In the meantime, JetBlue’s New York-style pizza-eating tutorial—featuring a cameo by Patsy’s owner Frank Brija—is guaranteed to be the best 64 seconds of your day.

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