High-Interest Emails Influence Trade and Consumer Audiences

Custom email lists targeted travel advisors and consumers most likely to engage with luxury cruise content, driving strong engagement.

Explora Journeys_EMAIL

The Ask

Drive awareness for Explora Journeys’ aspirational offerings and inspire interest in bookings

The Solution

As sponsor of Afar’s “Where to Cruise in 2026” editorial series, Afar placed Explora Journeys top of mind in a contextually relevant environment to capture travelers’ attention while they were seeking their next cruise experiences. In parallel, Afar launched a custom article series that showcased Explora Journeys’ sailings that transform travel into luxury ocean journeys around the world, building brand awareness and inspiring wanderlust. The dedicated email series directly reached the inboxes of travelers and advisors, driving inspiration to action.

Results

Engagement

148%

pageviews against Afar benchmark

Intention

27%

average CTSR of advisor dedicated emails

Intention

5.5%

average CTSR of consumer dedicated emails

 


 

Content Highlights

From misty Scottish isles to cobblestoned Belgian streets, this journey brings Northern Europe’s fairytale charm to life.
Sail past glaciers, hike rugged trails, and spot whales along Alaska’s stunning Pacific coastline aboard a new ship built for immersive exploration.
Get to know each island’s personality while snorkeling with sea turtles in Saint Thomas, flying in a helicopter over a live volcano on Montserrat, and tasting Dominican coffee with Explora Journeys.
Get in touch with our sales team today to explore how Afar expertise can help your brand make a meaningful impact. Our expertise encompasses our audience of Travelers Who Care, award-winning storytelling, a full-service creative studio, data-guided insights, and integrated multimedia campaigns that scale.