The Ask
Expand AmaWaterways’ reach and inspire river cruising among travelers.
The Solution
With a full-month takeover of Afar Audio Network, Afar brought AmaWaterways to life in an immersive audio environment, including a host interview with the cruise line’s co-founder Rudi Schreiner who shared stories about his early travels and the joys of river cruising. Next, through Afar Journeys, a curated mix of AmaWaterways river cruise itineraries showcased the brand’s depth and breadth, driving inspiration to action with amplification across Afar channels.
