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Take one evening to skip the usual beach sunset. Instead, hop on a guided glass-bottom boat and ride down the Negril River. You’ll start where the river meets the sea on the edge of Seven Mile beach, and cruise down its banks. Take in the gorgeous scenery of mangroves and birds flying against a yellow sky. The ride lasts about an hour and you’ll likely be the only one there, away from the clamor of tourists.

Negril, or the “Capital of Casual” as it’s known in Jamaica, is everyone’s favorite getaway, from locals to the visitors who return year after year. The buzz of activity on Seven Mile Beach’s powdery white sands is tempered by the breathtaking, serene views of the West End’s cliffs towering over the Caribbean. Lots of bars, hotels, and restaurants line Seven Mile Beach, and local eateries and smaller boutique resorts are perched up on the cliffs. While there’s more hustle and bustle and throngs of tourists on this end of Jamaica, the region still offers many secluded spots and unique experiences.

Just around the bend from more touristy Montego Bay—only about 90 minutes south of the airport and far enough away to forget completely about casino encrusted avenues—is “Seven Mile Beach.” Stay: Saddle up at “Sandals,” “Breezes,” or “Couples” if all-inclusive resorts are your speed. If not, select one of the many boutique hotels spanning Seven Mile Beach for a more authentic stay. We suggest: The Palms Resort, Negril. Relax and enjoy: Read books that have been collecting dust on your night stand for months. Play gin rummy under an umbrella. Shop for trinkets. Watch beachgoers. Swim. Throw a Frisbee. Drink freshly pressed juices, drink a Red Stripe. Explore: Get off the beach and explore the real Jamaica for at least one day. It will lend an entirely different perspective to your stay. Visit YS Falls to swim in refreshing inland water and zipline over a tier of five waterfalls. Stop on your way and enjoy some habanero or jerk peel n’ eat shrimp on the side of the road. Watch local cliff diver’s catapult from handstands into the surf below at Rick’s Cafe. Eat goat at Sweet Spice – a local eatery not frequented by tourists. Visit the farms. Journey to the Jamaican Blue Mountain Coffee plantations on the east side of the island. Get around: Opt for a driver – someone recommended by your hotel and known by other guests. Safety: There is discrepancy of whether or not Negril is safe. As always when traveling, do your research and trust your gut.

Overview

Located on the westernmost point of the island, and on the far end of Negril’s cliff side, the historic Negril Lighthouse is missed by many a visitor who don’t go beyond Rick’s Cafe during their stay. It was built in 1894 by French Company Bubbler & Bernard, on a water-filled tank 14 feet deep, to keep the tower secure even in the event of an earthquake. Initially powered by gas lamp, in 1985 it was replaced with solar energy. The tower stands 66 feet high and its light rises at 100 feet above sea level. Its light flashing automatically every two seconds. It’s worth walking down the West End and finding the superintendent so you can walk up the over 100 steps and take in the coastline view. - Image by Abir Anwar (https://flic.kr/p/GkzfR)

Once a fishing village, Negril—Jamaica’s favorite laid-back beach town—is at once a party scene and a romantic escape. Go bar-hopping or beachcombing on Seven Mile Beach (also known as Negril Beach), dine seaside atop dramatic cliffs in the West End of town, swim in nearby waterfalls, explore the vibrant markets, or jam barefoot to live reggae. There’s no place in Jamaica quite like Negril.

You can listen to reggae everywhere in Jamaica, from dancing barefoot in the sand in Negril while a live band plays, to impromptu jams throughout the island. Real reggae aficionados should plan their trip around Sumfest, Jamaica Jazz, Rebel Salute, or Bob Marley Birthday Bash—just a few of Jamaica’s best music festivals.

How to spend one week in Jamaica? Combine the west and south coasts for an ideal first timer’s look at the island. Start with the white sands of Negril, bathe in nearby rivers and waterfalls, and continue on to the charming Jamaican fishing villages of Treasure Beach before arriving back in Montego Bay.

One month in Jamaica could mean four weeks of endless adventures, from beaches to museums and parties to festivals. Travel from lively Negril to lush Portland via Jamaica’s scenic north coast and fishing villages, before kicking back on the calm black sands of the south. The great thing about spending a whole month in Jamaica is that you have plenty of time to lounge on the beaches and to explore inland, so you get the best of all worlds.

A favorite live music venue among locals and tourists in Negril, MXIII attracts a variety of big and smaller names onto its outdoor stage throughout the year. It also hosts the well-known annual Bob Marley Birthday Bash festival in February. Located on the cliffside of Negril, the venue is run by active, longtime resident entrepreneurs who are passionate about keeping the West End’s authenticity and entertainment vibe alive. Look for posters around town or billboards outside the venue for upcoming performances.

When I am on a beach vacation, I spend as much time in the ocean as possible. Unfortunately, on my last trip to Negril, I encountered some angry jelly fish. My reaction was so bad that I needed an anti-histamine. The concierge at my hotel sent me to town to Riverside Pharmacy. I had a great experience with the pharmacist and 100% recommend this pharmacy, if any traveler needs medicine while passing through Negril.

Hammond’s Bakery sells Jamaica‘s most popular and affordable snack: the patty. And not just any patty but Tastee patties, a brand many Jamaicans claim to be the best. Lines of customers stroll in and out of this bakery for the crusty, thin pastry filled with spiced beef, chicken, cheese, or vegetables. The bakery also sells coco bread and juices. Located in Negril Square, between the beach side and the cliffs, it’s the ideal pitstop while exploring Negril on foot.

Watching the sun set on Jamaica‘s west coast is a bona fide activity. The island’s red skies are a sight to behold. I have yet to experience a better Caribbean sunset than in Jamaica. From Montego Bay all the way to Negril--famous for having the best--to Whitehouse, get your camera and Red Stripe ready for the last hours of daylight. You won’t lack for choice of seafront bars or scenic spots--from the trendy Pier One in Montego Bay to the wooden shack watering holes along Negril’s West End cliffs. Wherever you end up, there’s a very good chance you’ll get hooked on this daily sunset viewing routine.

Negril’s Kool Runnings Water Park is a nice addition to a town where the beach is otherwise the main attraction. Ten varied theme slides of up to 40 feet in height—try the “Bolt lightning”—keep everyone having fun in the water. There’s even a lazy river, ideal for the smaller kids, and three restaurants. It’s a fun place for everyone. Check their website and social media pages for group specials.

The west coast of Jamaica doesn’t sleep. If it isn’t some daytime live tunes on the beach, or a street party in the wee hours, it’s the evening live Reggae available in multiple seafront venues. At night, the island takes on a different energy and everyone comes out to enjoy the fresh air and the tunes. Almost every other Jamaican seems to have a natural talent for music. It’s no wonder, then, that there are plenty of local acts to go around, often performing covers of Bob Marley, from MoBay to Negril. Recording artists also show up regularly--from Beenie Man to Beres Hammond. Along the highways and neighborhoods streets are the latest posters, flyers or billboards announcing upcoming live Reggae shows. When in doubt, head to Pier One in Montego Bay, or Alfred’s, Bourbon Beach and Jungle Nightclub in Negril. Better yet, ask the locals, who love their music. The sound of Reggae is never too far off.