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  • 527-2 Sinsa-dong, Gangnam-gu, Seoul
    Situated along the bustling, tree-lined avenues of Gangnam, Hotel La Casa is a concept hotel created by one of Korea’s most popular lifestyle and furniture stores, Casa Mia. Known for clean lines and modern touches, the brand is the South Korean equivalent of Ikea. The welcoming lobby is decorated like a cozy study with book-lined walls, plush couches, and picture windows. The 61 rooms of Casa Mia’s flagship design hotel, which opened in 2011, look like pages of a catalog come to life. Rich wood, ample white space with pops of color, and kitschy decor items are meant to make guests feel right at home. Love your pillowcase, the bath towels, or the cute alarm clock next to your bed? The first three levels of the hotel are a massive Casa Mia retail store where guests can purchase items found in their rooms.
  • 56 Myeongdong-gil, Myeong-dong, Jung-gu, Seoul, South Korea
    A bowl of warm juk (Korean rice porridge) is a gratifying way to start the day. Commonly topped with vegetables or meat, the dish is believed to contain healing and nourishing properties. Though mainly eaten for breakfast, juk can be enjoyed at any time of day. There are many specialty porridge shops in Seoul, but Migabon is considered the standard-bearer. Located in the heart of Myeongdong, the unfussy restaurant offers more than 20 types of juk, ranging from a signature abalone version to sweeter pumpkin and red bean options. For those who don’t want porridge, a flavorful ginseng chicken soup is also on the menu. All orders come with complimentary—and refillable—banchan (side dishes) and tea.
  • 25 Olympic-ro, Jamsil 7(chil)-dong, Songpa-gu, Seoul, South Korea
    A unique cultural event, Korean baseball games are fun even for the sports-averse. The Korea Baseball Organization consists of 10 teams that play from April through October, competing to win the Korean Series. Games go way beyond athletics, with cheerleaders encouraging the audience to participate in singing, cheering, and dance contests. Instead of overpriced hot dogs and beer, spectators bring their own snacks or buy affordable food such as fried chicken, shrimp chips, and ramen noodles, plus Western standards like burgers and pizza. Equally reasonable, tickets cost just $7 to $10.
  • 27 Myeongdong 8ga-gil, Chungmuro 2(i)-ga, Jung-gu, Seoul, South Korea
    Korean for mixed rice, the simple yet satisfying dish bibimbap was conceived as a way to use leftover side dishes before the New Year started. At locations in busy Myeongdong and Insadong, Gogung specializes in the Korean staple, serving it in a bowl of hot rice covered with seasoned vegetables and tangy gochujang (red chili paste). Diners can top the dish with a fried egg, sliced raw beef, or seafood, then mix all the ingredients together, adding their preferred amount of spice and seasoning. If you want to try Gogung’s signature dish, order the Jeonju Dolsot bibimbap, which comes in a sizzling stone bowl that nicely crisps the bottom layer of rice.
  • 33-1 Insadong-gil, Gwanhun-dong, Jongno-gu, Seoul, South Korea
    One of the city’s oldest teahouses, Insadong Chatjip hand-makes everything on its menu, from drinks to desserts. Unlike China’s and Japan’s traditional leaf teas, many of the Korean teas on offer here feature herbs, spices, or fruits like quince and plums that are believed to have medicinal properties. Don’t be surprised if some taste sugary sweet—it’s common to add heaps of honey or syrup to the blends. If you prefer a more delicate flavor, stick to the buckwheat or Ujeon green teas. In addition to drinks, this two-level teahouse has a lovely open-air courtyard where guests can enjoy their tea alongside cookies and rice cakes.
  • 52 Myeongdong 8-gil, Myeong-dong, Jung-gu, Seoul, South Korea
    Excitable employees hawk two-for-one creams and thrust shopping baskets at unsuspecting passersby, but their annoying antics don’t diminish the fact that Nature Republic is one of Korea’s most popular skin and beauty stores. Purveying candy colored packaging, and everything from snail solution mask sheets to Madagascan baobab tree facial moisturizing mist, Nature Republic prides itself on using all natural ingredients from around the world. In addition to the skincare products, there’s also haircare and makeup. The “Lemon Foot & Nature Peeling Foot Mask” is a not-to-be-missed purchase. 52, Myeongdong 8-gil, Jung-gu
  • 99 Yulgok-ro, Jongno 1(il).2(i).3(sam).4(sa), Jongno-gu, Seoul, South Korea
    A UNESCO World Heritage Site, Changdeokgung Palace is a prime example of pungsu, a style derived from the principles of Confucianism that harmoniously blends architecture with the surrounding landscape. Originally built in 1412 as a secondary palace to Gyeongbokgung, Changdeokgung eventually became the main seat of the Joseon Dynasty, Korea’s most celebrated empire. It was especially beloved for its huwon, a landscaped garden of pavilions, ponds, and pagodas. Today, the only way to see the huwon is to take the 90-minute Secret Garden Tour. Afterward, pay the extra fee to view the remaining 60 percent of the complex.
  • 55 Ujeongguk-ro, Jongno 1(il).2(i).3(sam).4(sa), Jongno-gu, Seoul, South Korea
    Constructed in 1910 as the head temple of Korean Buddhism, Jogyesa is a spiritual sanctuary that’s free to the public. Visitors can wander around two 500-year-old trees in the courtyard, then head to the main hall, known as Daeoongjeong, to see three giant golden Buddhas. For a deeper look at monastic life, arrange an overnight temple stay online. Jogyesa is at its most vibrant in May, when it transforms from an oasis to a hub of festivities. The monks hang thousands of colorful lanterns to celebrate Buddha’s birthday, and the temple hosts the Lotus Lantern Festival, which kicks off the famous parade.
  • 8-1 Myeongdong 10-gil, Myeongdong 2(i)-ga, Jung-gu, Seoul, South Korea
    When a restaurant has only four items on the menu, chances are good it will be an expert at preparing them. Myeongdong Kyoja is one such establishment. The restaurant’s signature dish is kalguksu, a hearty soup with chicken broth, hand-cut noodles, minced meat, dumplings, and vegetables. Also on offer is kongguksu, a cooling soup of soymilk broth and nutrient-rich chlorella noodles that’s perfect for summer. On the other end of the spectrum is guksu, a wheat-noodle dish coated with spicy red-pepper paste. Lastly, there are mandu—baskets of steamed dumplings stuffed with fresh pork and vegetables. As servings here tend to be large and optimal for sharing, it’s best to come with a friend or two.
  • 4 Dosan-daero 17-gil, Sinsa-dong, Gangnam-gu, Seoul, South Korea
    There are some things that are universal, including people’s love of a good dive bar. If you’re looking for a low-key vibe with cheap drinks and greasy bar food, look no further than Cuckoo. Set in the trendy Garusogil shopping area, this unfussy bar and restaurant with graphitized walls and a raucous party vibe is often packed with 20-something locals playing Korean drinking games and downing copious amounts of soju. Although it may serve fried beef tripe, clam soup and stir-fried chicken gizzards with garlic, the beer is cheap and cold and that’s something that can be understood in any language. 4, Dosan-daero 17-gil, Gangnam-gu
  • Few people associate a wired city like Seoul with nature. However, South Korea’s capital is nestled amid 37 mountains, putting the great outdoors just a bus or subway ride away. Thanks to its location within the city, Bukhansan holds the Guinness World Record for the national park with the most visitors per square foot. You’ll find numerous trails of varying difficulty leading past temples, ancient fortress walls, waterfalls, and golden Buddha statues. The park is also home to Baegundae, Seoul’s highest peak, which offers a challenging but fun day-hike with a perfect picnic spot and bird’s-eye views of the sprawling metropolis.
  • 15 Samcheong-ro 9-gil, Samcheong-dong, Jongno-gu, Seoul, South Korea
    Set amidst the quaint hanoks (traditional Korean houses) of tourist favorite Bukchon Hanok Village, this upscale brewery serves a special kind of Korean alcohol that in days gone by was served only to the ruling gentry class. Made with rice and brewed three times, Samhaeju was popular during the Jeseon Dynasty, but production halted when the Japanese colonization of Korea began in 1910. Working to revive this nearly lost traditional beverage, the brewmaster leads tours and shows visitors how this traditional liquor is made. After the tour, it’s tasting time, so come thirsty. Reservations are required and English isn’t spoken—bring an interpreter. 15, Samcheong-ro 9-gil, Jongno-gu
  • 961-2 Dapsimni-dong, Dongdaemun-gu, Seoul, South Korea
    Seoul’s Janganpyeong Antique Market has more than 150 stores, with everything from furniture to fine art. Antique is sometimes loosely defined, but it’s a good place to look for scroll paintings and calligraphy and lacquerware. Need a man-size stone totem pole? This is the place. It gets a bit overwhelming after a while, but every corner hides a surprise. Near the Dapsimni subway station; most shops are closed Sundays.
  • 116 Pirundae-ro, Singyo-dong, Jongno-gu, Seoul, South Korea
    One of the most insightful ways to understand a culture is through its food. Several schools, like F&C Academy, offer affordable classes in English that can conveniently be booked online. Through demonstrations and hands-on practice at kitchen stations, students learn how to prepare traditional Korean dishes like bulgogi, mandu dumplings, pajeon pancakes, kimchi, japchae noodles, and bibimbap rice bowls. Classes are often limited to small groups and are led by knowledgeable instructors who explain the history and origin behind each dish. (Even vegans have choices: The Korean Temple Food Center by Anguk Station offers weekly courses taught in English by monks who often harvest and ferment many of the ingredients used in class.)
  • The Goblin Market is Seoul’s first flea market; it’s been in operation since around the end of the war. The market is huge, with more than 500 booths. Some stalls sell new stuff, while others’ merchandise seems to be the result of attic cleaning. Watch for war souvenirs, watch for watches, watch for what a country saves. A must for the adventurous and serious shopper, it’s by the Cheonggyecheon Stream, and also goes by the name Hwanghak Dong Flea Market or Dokkaebi Market.