Bay of Plenty
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Bay of Plenty
Bay of Plenty

The enchanting name of the Bay of Plenty comes from the fact that the Maori living here provided Captain Cook’s crew with provisions and water. Today, visitors find an abundance of natural beauty along this 259-kilometer-long (161-mile-long) and perfectly crescent-shaped stretch of the North Island. In the 1860s European settlements here led to wars with the Maori; many descendants of both groups still live in the region. Dotted with small towns and fine-sand beaches with mountain backdrops, the area today has an economy centered around dairy farms and kiwifruit orchards.

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