The Ask
Drive awareness for Explora Journeys’ aspirational offerings and inspire interest in bookings
The Solution
As sponsor of Afar’s “Where to Cruise in 2026” editorial series, Afar placed Explora Journeys top of mind in a contextually relevant environment to capture travelers’ attention while they were seeking their next cruise experiences. In parallel, Afar launched a custom article series that showcased Explora Journeys’ sailings that transform travel into luxury ocean journeys around the world, building brand awareness and inspiring wanderlust. The dedicated email series directly reached the inboxes of travelers and advisors, driving inspiration to action.