Tentpole Launch Sponsorship Drives Destination Alignment and Consideration

Position Alberta as the ultimate epic destination and drive actions

As the exclusive launch sponsor of the Epic Trips tentpole, Travel Alberta’s high-impact placements across Afar.com, audio, social, and email channels engaged travelers seeking travel inspiration at every touchpoint in a trusted editorial environment. This contextually aligned sponsorship amplified Travel Alberta’s “Canada’s Wild Side” campaign and positioned Alberta as a must-visit, extraordinary winter destination. The editorial Destination Spotlight series on Alberta also helped move readers from awareness to consideration through Afar’s lens. Meanwhile, service-driven dedicated emails reached our audience directly in their inboxes, driving intent and future bookings.