The Ask
Establish destination differentiation and drive future travels to Virginia Beach.
The Solution
With a full-month takeover of the Afar Audio Network and new Unpacked by Afar podcast episodes, Afar explored Virginia Beach’s diverse marine life and culinary secrets in audio content, including interviews with Virginia Aquarium, Back Bay National Wildlife Refuge, and Patrick Evans-Hylton. Next, with our video and amplification partner, Odyssey Studios, we launched the debut episode of the fishing show Just Landed, filmed entirely in Virginia Beach, spotlighting the coastal gem and its deep-rooted fishing heritage with host Jim Roots. The episode was promoted and amplified across custom content and all Afar channels.
