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Haj Mohamed has made his name both as one of Marrakech’s top antique dealers and, for over three decades, one of its top tour guides, with clients ranging from U.S. presidents to celebrities like Nicole Kidman and Brad Pitt. Both of his passions come together at his 11-room hotel, which he crafted with teams of skilled artisans and furnished himself. Set in an 18th-century riad, it features a traditional central courtyard and pool as well as warm, intimate guestrooms, complete with rich textiles, carved wooden doors, and cushy, low-slung seating. The same welcoming aesthetic can be found in the hotel’s common spaces, which include a small plunge pool, various pillow-laden lounges, a rooftop terrace, and a courtyard where guests can enjoy live music. Riad Kniza is also known for its gourmet Moroccan restaurant, which features just nine tables and requires reservations at least one day in advance, as the chef purchases ingredients fresh from the markets each morning.

In the Palmerie neighborhood outside of town, ethno-botanist Gary Martin and his wife, interior designer Meryanne Loum-Martin, have created a fairytale oasis—whose name translates to “big garden”—with five houses, five pools, and beautiful green spaces spread over nine lush acres. Set in three different villas, the 24 uniquely designed, boho-chic rooms range from the Small (which can be tight and somewhat dark) to the more spacious Standard, Large, Garden, and Pavilion options, which feature plenty of light and perks like fireplaces, terraces, king beds, and artisan details.

When not lounging around one of the pools, guests can play a set on the clay tennis courts, wander around the botanical gardens, take a Moroccan cooking class with Chef Bahija, or explore the surrounding area by bike, vintage sidecar, or camel. Kids are more than welcome here and can look forward to such programming as calligraphy and magic classes, while adults can expect in-room massages and outdoor yoga classes. Breakfast is included in the room rate and, like all meals, can be enjoyed in various spaces around the hotel. Dinner is particularly magical when served underneath countless glowing lanterns.

After a day of exploring and shopping, it’s a pleasure to pass through the wooden doors of this Relais & Chateaux hotel (near the Koutoubia Mosque and souks) and into a world of fragrant orange trees, poolside loungers, and fresh mint tea served on shaded terraces. Housed in a 1930s-era riad with three swimming pools, Villa des Orangers features 27 elegant rooms and suites, complete with decor like hand-painted tiles, latticed woodwork, arched doorways, and carved mantles as well as modern conveniences like air-conditioning, Nespresso machines, and smart TVs. As at all Relais & Chateaux properties, food is a priority here. Days begin with a generous breakfast of local cheeses and homemade jams, and end with a refined Mediterranean-meets-Moroccan dinner, which can be enjoyed al fresco or by one of the indoor fireplaces. Guests can also look forward to a five-room spa, known for its traditional Moroccan hamman ritual perfumed with roses and orange blossoms.

We spent the night in this Bedoin tent in the Sahara near Erfoud, Morocco. The sand is this color, orange. The desert was actually wet in April, the night was cold and clear. The stars were amazing. Recommended. Many tour companies can arrange an overnight in the desert, either in a hotel at the edge of the dunes or in a private tented encampment.

Opened in 2012 in the Palmerie neighborhood, surrounded by views of the Djebilet Hills and Atlas Mountains, this stunning resort feels miles away from the world—though complimentary shuttles whisk guests to the town center in less than 25 minutes. The popularity with the glam crowd and the variety of super-sized accommodations also help make it feel like an upscale residential enclave. Choose between 41 chic rooms, suites, villas, and “palaces,” all connected by pathways that wind under Moorish arches, through gardens, and over flower-filled ponds; even the entry-level Deluxe Rooms offer plenty of space, with oversized bathrooms, fireplaces, outdoor seating, and a large heated plunge pool, while the three kinds of Suites, multi-bedroom Villas, and three private residence Palaces (with three or four bedrooms each) offer other perks like full-sized swimming pools, kitchens, and more outdoor living areas. Enjoy breakfast and dinner at the French-Moroccan Le Namaskar, lunch at La Table in the gardens, tea at Espace T, and drinks at a variety of bars, including the rooftop Nomad Bar, where bubbles are served to DJ-spun tunes and endless views. (The decadent brunch, served on the lawn with fluffy pillows as seats, is popular with locals, so be sure to make a reservation.) Though every room has a private pool for a dip, there’s also a main one ringed by loungers, as well as other soaking spots—and a full menu of treatments—at the lantern-lit spa.

The gallery, boutique, and tearooms of Morocco’s most famous living artist, Hassan Hajjaj, is an essential stop for any art lovers staying in the city. Tucked away down a narrow alley behind the Rahba Lakdima (otherwise known as the Place des Épices), it’s like stumbling into a jewel box filled with pop-art treasures. Hajjaj made a name for himself with a series of photographs titled Kech Angels, which depicted local girls on mopeds dressed in eye-popping robes. The collection has been exhibited all over the world in such illustrious venues as the Victoria and Albert Museum in London and the Institut des Cultures d’Islam in Paris, but nowhere beats enjoying the work on home turf. While you’re there, treat yourself to his iconic recycled home and fashion pieces, such as a sardine-can lantern, a pair of babouches (Moroccan slippers) cut from a flour sack, or a stool from an oil drum. And if you hang around for a pot of mint tea in the courtyard, you might even meet the man himself.

On this episode of Unpacked, leaders from Hyatt, Hilton, and InterContinental share the trends that will shape luxury travel for years to come.

Inscribed above the door of the Ben Youssef Medersa in Marrakech reads the following: “You Who Enter My Door May Your Highest Hopes Be Exceeded.” It is an appropriate proclamation for what is arguably the most mind-blowing example of Islamic design and architecture within a Koranic school anywhere in the country. Founded in the 14th century, it was embellished by the Saadian dynasty in 1570 with an ornate bronze doorway, elegant stuccoes, and a marble-tiled patio lined with elaborate mosaics. The prayer room, with its palm and pine cone motifs, looks down into the courtyard from the students’ quarters and gives a splendid helicopter view of the space. During its heyday, the medersa had room for up to 900 students; it was given over to the city as a museum in the 1960s and has remained so ever since.

In 1923, the artist Jacques Majorelle acquired a four-acre plot of land just outside the center of Marrakech. Inspired by numerous travels around the country to paint scenes of village life, and funded by painting more illustrious portraits such as that of Pasha Thami el Glaoui, Majorelle was able to build a small studio and house, with enough land to indulge his other passion: ethnobotany. As his career grew, he added a splendid villa, and the garden took on a life of its own, featuring innumerable exotic species from around the world; he added pools and fountains, and, of course, the now iconic, eye-popping Majorelle blue that was lavished on the architecture. The property became so expensive to maintain that the artist was forced to open it to the public until his death in Paris in 1962. The garden gradually fell into a state of disrepair and was slated for development by a hotel chain until French designer Yves Saint Laurent and his partner Pierre Bergé happened upon it during one of their many trips to the Red City. In 1980, they decided to buy it and restore it to its former glory, adding irrigation and doubling the number of plants and gardeners to look after it. They moved into the villa and set about transforming other buildings into what is now the legendary Berber Museum and a boutique. The latter is especially noteworthy for creative director Stephen di Renza’s commitment to reflecting Majorelle’s lesser-known passion for the decorative arts (which is manifest in the exquisite artisanal pieces, leather goods, and jewelry) and Saint Laurent’s inspired use of traditional Moroccan dress, such as the kaftan and djellaba, in haute couture fashion.

Morocco is full of worthy projects to support, particularly when it comes to vocational training and education, but not all are created equal. Amal, by contrast, is a deeply practical nonprofit association that aims to empower women by teaching them culinary and hospitality skills on site, before organizing a four-month internship at a local hotel or restaurant. Sometimes the internship can lead lead to permanent work, but even if it doesn’t, the training provides these women with valuable experience that the industry is quickly starting to tap into. The mothership is a spacious center in a villa in Gueliz, where visitors can come for an exceptionally tasty, daily-changing, traditional Moroccan lunch or dinner, and participate in cooking classes ($33 per person).

There isn’t a houseware buyer in the world who doesn’t whisper of the treasures that can be unearthed in this Aladdin’s cave of a store spread over several floors and houses in Dar el Bacha. Alas, these days Mustapha Blaoui is probably Marrakech’s worst-kept secret, but it’s no less magical for that. Whether your preference is for a fuchsia-colored juju hat (all the rage for giving a pop of color to a boring old wall), bone-handled cutlery, a silver teapot and engraved glasses, a chrome-plated art deco mirror, giant beaded heads from the Cameroon, or Syrian furniture inlaid with mother-of-pearl, chances are Mustapha has it. Even if it doesn’t, you can easily lose yourself in this labyrinth of rooms for several hours, swept up in the magic of the Orient.

Spa lovers will enjoy spending a morning or afternoon getting acquainted with traditional Moroccan bathing and beauty treatments at a hammam. Traditionally, these public bathhouses and steam rooms were where both men and women would go for their weekly ablutions: to be first enveloped in olive oil–based soap infused with herbs, then exfoliated with a specially designed mitt, and finally slathered in a full-body clay mask mixed with rose water (hair washing optional). And while this is still an important part of the local culture, ultra-luxurious variations have crept in, especially at places such as the Royal Mansour, where you can bask in sensational interiors before forking out $350 for a hammam and massage fit for a king. The pool at La Mamounia’s glamorous hammam is one of the highlights, so allow plenty of time to make use of it before indulging in their luxury Evasion treatment, which includes an orange-infused olive oil scrub and amber-honey facial exfoliation for $130. If you want to try something a bit more local that still feels like a treat—at a fraction of the cost of the above—head for the Bains de Marrakech, which offers great value for what you get. A 45-minute hammam, including a ghassoul clay body wrap costs $24. Understandably, it gets extremely busy, so book ahead.

When in Marrakech it’s very difficult to resist the urge to shop, especially when it comes to carpets and textiles; the city probably has the best selection in all of Morocco. If you have nerves of steel, then the carpet souk on the Rahba Lakdima is a good place to start, but be warned that the traders in these parts are rapacious. If you prefer a rather less intense experience, head for Soufiane’s flagship store near Dar el Bacha, where you can view your carpets in the serene environment of a tranquil riad and then retire to the very sexy green-tiled rooftop for a glass of mint tea. For increasingly popular supersize Tuareg reed-and-leather mats, go to Kulchi (by appointment only), which has an extraordinary collection from the owner’s travels through the south. For gorgeous cotton bed linens and towels trimmed with delicate Marrakchi embroidery in muted shades—think aubergine, dove gray, and charcoal—Valerie Barkowsi’s (next door to Mustapha Blaoui) is the place to head.

It’s taken awhile for Marrakech‘s industrial quarter to establish itself as home to the best design workshops and ateliers in the city. It’s easy enough to get to, but petit taxis tend not to frequent its wide, blocky avenues, so getting back into town can be a pain. (Securing a driver who is prepared to wait or come back for you helps.) That said, it’s well worth the trip to shop with local tastemakers for furniture and housewares at flagship stores. Don’t miss Chabi Chic for groovy pottery sets; Le Magasin Générale for bigger items, such as the midcentury modern chairs and sideboards; and LRNCE for hand-painted vases that merge cubism with artisan savoir faire. Take in the ateliers of textile and garment makers, too, such as Angie Linen for gorgeous bespoke bed linens, and Salima Abdel Wahab and Topolina for a contemporary spin on traditional kaftans and must-have housecoats. Stop at Le Zinc, the neighborhood’s buzziest lunchtime bistro, before hitting Voice Art Gallery to peruse superbly curated exhibitions of North African and Middle Eastern contemporary artists.

It’s always a nice thing to see young Moroccans making their mark in a city that brings foreign investors by the droves—and the Hadni brothers have certainly done that in the shape of Baromètre. More akin to the speakeasies of New York and Barcelona than the posh hotel bars of the Red City, the brothers have come up with an innovative list of attention-grabbing cocktails that come in puffs of smoke and bespoke stemware and complement crowd-pleasing gin and tonics and Grey Goose martinis, while the decor has more in common with a glamorous turn-of-the century pharmacy than your usual drinking den. Recently they’ve added gourmet tapas so you can make a night of it, but like the cities that inspired them, the later you go, the livelier it will be.