George McCalman’s interest in the philosophical identity of the world forms his passion in the field of design. His background in the editorial world has been a foundation of his storytelling perspective. His decision to become a full-time artist alongside his brand work reframed his perspective and synthesized what design meant to him.
After taking a sabbatical in artistic pursuit for a year, he decided to continue designing. It allowed him a fresh and different perspective on graphic design. Rather than racing to the results, he began focusing on the process as the driving force in any initiative. Process of communication, ideation, and production.
McCalman’s focus in the cultural language of his own work ignited an interest in collaborating with clientele and businesses within his own community. His desire to focus on telling stories through a cultural lens as a starting point distinguishes his studio from other brand agencies.
