Making Card Benefits Part of the Journey in a Revival of a Franchise

Pilot episode dispatched an influential travel duo on a trip with just 24 hours’ notice and their Chase Aeroplan Cards

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The Ask

Build awareness and affinity for The Chase Aeroplan Card to showcase how it empowers spontaneous, anywhere-in-the-world travel

The Solution

What happens when we send someone on a trip with just 24 hours’ notice? Authentic connections form, hidden treasures come to light, and personal transformation unfolds. Powered by The Chase Aeroplan Card, Spin the Globe—Afar’s most beloved franchise—was revived through video storytelling for the first time. In close collaboration with The Chase Aeroplan Card team, Afar developed a customized pilot episode featuring two celebrated co-hosts that captures the beauty, energy, and cultural richness of travel through meaningful moments while seamlessly integrating card benefits to position the card as an essential travel companion.

Results

Awareness

14.5M

impressions

Engagement

626K

video views

Action

4.6K

clicks on branded placements

Get in touch with our sales team today to explore how Afar expertise can help your brand make a meaningful impact. Our expertise encompasses our audience of Travelers Who Care, award-winning storytelling, a full-service creative studio, data-guided insights, and integrated multimedia campaigns that scale.