The Ask
Increase awareness of Washington, D.C. as a music destination for millennial travelers by spotlighting the city’s vibrant musical heritage, cultural scene, and nightlife.
The Solution
Afar partnered with Sofar Sounds to launch Sounds of DC—two one-night-only live music events in Brooklyn and Miami featuring emerging artists from D.C. Each event brought the city to life through immersive sights, sounds, and flavors, inspiring attendees to experience D.C. firsthand.
To amplify reach, Afar created A Soundtrack to D.C., a robust content series including original video and photography, artist-curated recommendations, a downloadable playlist, and an updated Washington, D.C. Travel Guide. Attendees were further engaged through targeted remarketing.
