The Ask
Leverage key seasonality across social media to create new reasons to visit Charleston, highlighting hotels, outdoor activities, plus art and cultural experiences.
The Solution
To create a compelling personal narrative of discovery, Afar tasked our social media editor Tiana Attride to explore Charleston and capture original social content to promote Spring and Fall travel.
On each trip, Tiana crafted her itinerary through the Afar POV — checking into unique hotels, enjoying seasonal activities such as crabbing and golf, dining her way through the city hot spots and hidden gems, and diving into the arts and culture scene.
Afar debuted this content with four seasonal Instagram Reels creating an authentic, first-person take on why Charleston is a must-visit along with actionable recommendations for travelers to save and share.
