Delivered 3x guaranteed podcast downloads that surrounded by Colorado’s pre-roll, mid-roll, and four custom audio segments of “Sounds of Colorado.”
The Ask
Increase awareness of summer travel to Colorado and bring travelers deeper into the destination.
The Solution
To inspire summer travels in Colorado, Afar podcast producer traveled in-market and captured four unique “Sounds of Colorado,” creating an immersive audio experience through mesmerizing sounds and on-the-ground interviews. Distributed and promoted across Afar Audio Network, the audio was also mixed with in-market video footage to further promote summer experiences in Colorado in captivating visuals in Afar Instagram Reels.
