The Ask
Increase awareness of summer travel to Colorado and bring travelers deeper into the destination.
The Solution
To inspire summer travels in Colorado, Afar’s podcast director traveled in-market and captured four unique “Sounds of Colorado,” creating an immersive audio experience through mesmerizing sounds and on-the-ground interviews.
Distributed and promoted across the Afar Audio Network, the audio was also mixed with in-market video footage to further promote summer experiences in Colorado with captivating visuals in Afar Instagram Reels.
