The Ask
Create buzz, celebrate the launch of the Glenfiddich Grand Cru Cask, and create luxury alignment.
The Solution
Like Glenfiddich, Afar celebrates luxury. Uniquely defined and exhibited by each consumer, luxury to Afar travelers is about the quality of experiences. To them—the most affluent and influential audience in travel media—luxury is the time and space to pursue their insatiable curiosity through rare experiences that offer a new perspective of the world. In partnership with Glenfiddich, we created an authoritative collection of the world’s most exceptional travel experiences—igniting a sense of luxury and joy among these discerning travelers while positioning Glenfiddich Grand Cru Cask as the brand to elevate any moment into a lifelong memory.
An exclusive pouring opportunity at the Afar Travel Vanguard event aligned Glenfiddich with travel visionaries dedicated to making travel a force for good.
