Connecting illy with Culture-Loving Travelers

Create high-touch content for illy Coffee that aligns the brand with art, creativity, and travel by identifying emerging artists and creatives who are helping shape culture.

Afar developed and produced a series of four videos, each profiling a different “Life Artist”—a notable creative who helps shape and create distinctive and inspired local experiences. We selected Life Artists in Brooklyn based on their POV, aesthetic, and connection to culture. The resulting videos transported our audience with an inside look at these artists’ studios, uncovering how the city and their travels inspire them to create new work.