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Where to Shop in Reykjavik

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As might be expected for such a creative city, Reykjavik is no slouch in the retail department. Visitors will find an array of cutting-edge fashion shops for men and women, quirky Nordic-chic home design, plus, of course, places to buy souvenirs and traditional clothing like the lopapeysa, a traditional wool sweater.
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Tryggvagötu 19 , Old Harbour Grófin Reykjavik Kvosin, 101 Reykjavík, Iceland
This indoor flea market sells everything from funky vintage threads to jewelry made from the frozen lava of Eyjafjallajökull volcano. It’s also a great place to try fermented shark, a putrid-smelling Icelandic favorite that has been...
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Vesturgata 4, 101 Reykjavík, Iceland
Run by 11 female artists, Kirsuberjatréð (the cherry tree) is an innovative, inviting, and inspiring design shop where you pretty much can’t fail to find something you'll like. Spanning local artworks, ceramics, and other beautiful handmade...
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Laugavegur 18, 101 Reykjavík, Iceland
Icelanders take their books seriously (writing them as well as reading them), to the point where they are one of the most literate nations on the planet. Mál og Menning (language and culture) is one of two big bookstores in Reykjavik, and one of...
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45, Laugavegur, 101 Reykjavík, Iceland
After launching as an online-only project in 2010, Myconceptstore now has its own brick-and-mortar home on Reykjavik’s main street, Laugavegur. As before, it sells a varied selection of cool objects and design pieces, ranging from vinyl, Marshall...
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Ingólfsstræti 6, 101 Reykjavík, Iceland
This chic boutique is famous city-wide as one of the top spots for local fashion. Conveniently located on Ingólfsstræti, close to Laugavegur shopping street, it’s owned by four Icelandic fashion designers, some of whom sell their work exclusively...
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Laugavegur 28, 101 Reykjavík, Iceland
This much-loved secondhand and vintage clothing store is one of the oldest in the city—if not the oldest. Set inside a charming wooden house in Laugavegur, the interior is quirkily decorated and full of colorful garments of all kinds, many of them...
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Skólavörðustígur 16, 101 Reykjavík, Iceland
Gorgeous blankets, perfect ponchos and wraps and capes, thick wooly socks, miles of scarves. Geysir is the most gorgeous local brand I found in Iceland, but that precious wool doesn't come cheap. I never pulled the trigger on a cape (and i went...
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Skólavörðustígur 15, 101 Reykjavík, Iceland
12 Tónar is one of Iceland's longest-serving record stores and is also a local record label. Housed in a traditional wooden house in downtown Reykjavik, it's the best place to find all kinds of Icelandic music—from classical and pop to rock and...
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Aðalstræti 10, 101 Reykjavík, Iceland
The oldest house in Reykjavik (built in 1762) is home to the latest in Icelandic design, from books, clothing, and jewelry to a stool upholstered with lamb’s wool and a Blue Lagoon–like glass bowlby Kristín Sigfríður Garðarsdóttir.