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Best Places to Shop in Seoul

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Samseong-dong, Gangnam-gu, Seoul, South Korea
Notebooks and markers and pencils, oh my! Art Box offers a kaleidoscopic array of school supply fun, a favorite among Korean students of all ages. Found in various locations around Seoul, this colorful stationery shop sells everything from...
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511 Yeongdong-daero, Samseong-dong, Gangnam-gu, Seoul, South Korea
The COEX Complex in Gangnam is more than just a mall, convention center, and exhibition hall. It’s a few city blocks filled with cool buildings that will thrill those who have a penchant for unique architectural design. Perhaps the most iconic of...
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662 Gyeongin-ro, Sindorim-dong, Guro-gu, Seoul, South Korea
Located in southern Seoul at the Sindorim Subway Station is D-Cube City. This retail monolith houses scores of shops and restaurants. There are the ubiquitous H&M, Zara, and Uniqlo, but also trendy Korean labels such as Bean Pole, Codes...
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Euljiro 6(yuk)-ga, Jung-gu, Seoul, South Korea
Dongdaemun, the old East Gate of Seoul, has been the site of a market for generations. Today, the double-roofed stone arch no longer marks entry into the city, but the capital's residents still come here to haggle over everything from shoes to...
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11 Dosan-daero 45-gil, Apgujeong-dong, Gangnam-gu, Seoul, South Korea
In Seoul’s swank Gangnam district, books are the new black. Upscale book publisher Assouline has various concept stores around the globe, with the Gangnam location being the brand’s first foray into Asia. The lounge provides highbrow customers...
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21 Cheonho-daero 4-gil, Sinseol-dong, Dongdaemun-gu, Seoul, South Korea
Seoul's Folk Flea Market is a place where you can buy anything, I mean anything! This scary contraption looks like an invention of a comic book super-villain, but for the small price of 5 dollars you could be tightening those crow's feet and...
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Insa-dong, Jongno-gu, Seoul, South Korea
Tucked away in the heart of downtown Seoul is the quaint Insadong district, where a Korea of yore comes to life in the form of traditional artists and musicians, shops selling Korean crafts and souvenirs, and street performers dressed in native...
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21 Namdaemunsijang 4-gil, Hoehyeon-dong, Jung-gu, Seoul, South Korea
Among the biggest and most chaotic markets in Korea, Seoul's Namdaemun Market is the capital's oldest, dating to the 1400s. Today you can find ANYthing here, if you're willing to brave the crowded alleyways tucked in behind skyscrapers:...
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688 Nodeul-ro, Noryangjin 1(il)-dong, Dongjak-gu, Seoul, South Korea
Korea puts its own spin on sashimi at the Noryangjin Fisheries Wholesale Market. Bargain for a piece of raw fish (hoe, pronounced “hway”) amid the lanes of fishmongers, then head upstairs to have one of the in-house restaurants garnish your prize...
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35 Yeonnam-ro, Guwol-dong, Nam-gu, Incheon, South Korea

Shinsegae Department Store in Incheon (there are also a few in Seoul and several others scattered around the country) is South Korea’s answer to Macy’s or the Bay. Seven floors of exactly what you'd expect to find in department stores,...

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52-3 Myeongdong 2(i)-ga, Jung-gu, Seoul, South Korea
Koreans are masters of skin care, and Korean beauty products are sweeping the globe. One of the most popular beauty brands is a label called Skin Food. The brand takes natural ingredients such as celery, broccoli and coconut (basically a salad for...