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There’s a reason that designers, chefs, and travelers love to dive into the boutiques, malls, markets, and designer shops of Seoul and that Gangnum Style was such a sensation back in 2012. It’s no secret: Seoul loves to shop.

With everything from street food to Michelin-starred cuisine, Seoul boasts an extensive culinary scene. Be sure to sample specialties like bulgogi (barbecued meat), japchae (stir-fried noodles), and comforting soups, all served with kimchi.

Buddhist temples and grand palaces meet neon skylines in Seoul. The city’s hotels are just as varied, ranging from design properties with no-fuss amenities to over-the-top luxury resorts with Michelin-starred cuisine. Here are some of the highlights.

The speakeasy tradition is going strong here: dozens of lounges serve sophisticated cocktails in elegant settings, but traditional soju sipping goes on, too. Drinking is taken seriously in Seoul. So choose your poison (and drink responsibly).

Seoul is a vast metropolis with an efficient public transportation system. In addition to major sites like temples, museums, and palaces, the city boasts unexpected gems including nature trails and mazes of alluring backstreets.

Amass Hotel may be located in the heart of one of Seoul’s most traditional neighborhoods, but its interiors are modern and industrial. Black-and-white rooms are compact yet comfortable (think heated floors); opt for a quad room for double the space and a private terrace with a covered long table and benches. The rooftop bar offers views of N Seoul Tower and the city’s skyline, and a downstairs café provides a convenient breakfast option, with many others within walking distance. The nearby Bukchon Hanok Village and Insadong-gil street are shopping hubs for souvenirs, folk art, and handicrafts, and the Changdeokgung Palace is across the street (best to buy tickets in the morning and return later for the tours). The hotel offers free bicycle rentals but is also very subway accessible.

If you don’t know that Korean beauty products are the Next Big Thing, chances are you’ve been living under a rock, you’re a non-Korean man, and/or you’re over age 50. For everyone else, K-Beauty is an of-the-moment trend that’s popping up everywhere from international cities like New York and Hong Kong, to the beauty section of Target in small Midwestern towns. Needless to say, it’s everywhere.

So of course it’s big business in Korea’s capital, where the streets of buzzy Myeongdong hum with a thousand beauty stores. Perhaps the most popular of all the products are mask sheets, made with ingredients to make one’s skin firmer, more moisturized, whiter, cleaner…you name it. Perhaps the best place to look for one’s ideal mask sheet is aptly named, Mask Sheet Story, a store that sells—you guessed it.

There are four outposts of All Mask Story. All Mask Story No. 1 is on the popular Myeongdong Shopping Street.

Anyone who’s been to Seoul knows how coffee-crazed South Korea’s capital is: There are well over 200 Starbucks locations in Seoul alone! But this independent coffee shop, a few blocks down from the city’s medieval East Gate, takes it to a whole new level: “God in a cup!"—religiously (blasphemously?) dedicated in its quest for caffeination.

Look to the top of Seoul’s 860-foot-tall Namsan Mountain and you’ll see the N Seoul Tower, which rises an additional 777 feet. This aerial perch is the highest point in the city and offers incredible views. Far below, Seoul sprawls out like a toy wonderland, while, on a clear day, North Korea lurks on the horizon. N Seoul Tower also boasts the world’s highest mailbox, so after taking in the views, buy a postcard and send it to someone special.

Standing tall in Gangnam—one of Seoul’s most exclusive neighborhoods—is the glass-encased structure that is the Park Hyatt. The hotel’s east-meets-west atmosphere was created by the Japanese design firm Super Potato, using elements of wood, stone, steel, and natural light to create a simple yet elegant space. The natural granite used to construct the bathroom in the Presidential Suite was flown in from China and Japan.

Korean antiques and works by local artists are displayed throughout each floor to help guests immerse themselves in Korean culture during their stay. The best part about the Park Hyatt is where water meets sky at the 24^th-floor infinity pool. The hotel’s concierge recommends a swim at sunset, when the golden light melts away and the lights of the city take their place in Seoul’s skyline.

This “Palace Greatly Blessed by Heaven” was once the heart of Korea. It was the power center of the Joseon dynasty (1392–1897), and was originally built in 1395—some new digs for a new dynasty. Like the Forbidden City in Beijing, the palace is a complex of buildings—a throne hall, the king’s living quarters and more—a sort of city inside a city, accented by gardens and pavilions. The Japanese flattened the place in the 1590s, and the site remained a ruin until a complete reconstruction in 1867 brought back more than 500 buildings. At the Gwanghwamun Gate, soldiers, beautifully costumed in red robes, still perform the changing of the guard. Seoul has other palaces, but this is the one to see if your time in town is limited.

In the center of Seoul, the natural haven of Mt. Namsan and its namesake tower rising over Korea’s capital is the focal point of the city. Nestled amid the trees yet overlooking the sprawling urban landscape is the exclusive Banyan Tree Club & Spa. The resort, which covers 70,000 square meters, offers a relaxing respite from Seoul’s frenzied pace. The Banyan Tree is housed in what was once the Tower Hotel building, crafted in 1967 by Kim Swoo Geun—the same architect who designed the Olympic stadium in Seoul—as his commemoration of the Korean War. The Banyan Tree brand’s in-house design firm Architrave has since remodeled the hotel using inspiration from the five oriental elements of water, fire, metal, wood, and earth. The results are a luxury hotel that is equal parts tranquil, modern, and sophisticated—an alluring combination that draws a plethora of Korean celebrities to luxuriate in the exclusive surroundings.

Literally the height of luxury, Signiel Seoul opened in April 2017 in the 1,821-foot Lotte World Tower, one of the world’s tallest buildings. Sleek rooms feature murals of cherry blossoms on the walls and Diptyque bath amenitites, plus panoramic views over the Gangnam neighborhood and access to a gym, swimming pool, and exclusive guest lounge and library. The Evian Spa focuses on hydrotherapy and immersion water treatments, and an ice fountain turns the heat down after a visit to the wet or dry sauna. Once you’ve reached total relaxation, enjoy French haute cuisine and decadent desserts at Michelin-starred chef Yannick Alléno’s Stay restaurant or contemporary Korean at Bicena, then toast your good fortune at the largest champagne bar in Korea—all on the 81st floor.

Starwood’s W Hotel chain is known for its contemporary style and design, and the W Seoul-Walkerhill is no exception. Set against the picturesque backdrop of Mt. Achasan—a popular hiking destination in the area—and overlooking the Han River, the hotel is located in a peaceful location rather than amid the chaos of downtown Seoul. Opened in 2004, the W Seoul-Walkerhill has earned a reputation among trendsetting locals for hosting some of the city’s best events. Fashion shows, DJ parties, and design fairs are just a smattering of the happenings you can expect to experience during your stay. The hotel’s futuristic Woo Bar has been featured on countless Korean television dramas, and it’s a popular place for young celebrities to see and be seen. Got a smartphone? Use it to check in upon arrival, and throughout your stay as your room key.

Evidently Lord Stow’s Bakery is a Macau-based chain with a handful of locations in Asia, but we weren’t aware of that as we found it while strolling through Seoul on a frigid February morning. We simply saw the cute-as-a-button, closet-sized space with tarts in the window and went in, seeking heat and a bite to eat. The one worker (I don’t think there’s room for more) had just pulled these eggy little delights out of the oven. It was the perfect time to eat them. Warming, subtly sweet, and served with a friendly welcome, they—and the young woman who made them—were a simple yet memorable part of our super-quick visit to Seoul. The address: Kim’s Pass Co Dae Hyun 60-8 Dong Suo Dae Mung, Seoul