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  • Swap that tourist hot-spot for an off-the-beaten-path destination.
  • Overview
  • Between the animals and the water, this place is a colorful dream
  • Mexico’s Riviera Maya has become famous for its collection of beach towns—Playa del Carmen, Akumal, Tulum, and Punta Allen among them—that not so long ago would have been called “sleepy.” Today, they are increasingly popular points along a north-to-south Riviera Maya trajectory, offering archaeological sites, a biosphere reserve teeming with flora and fauna, and gorgeous beaches to explore. From climbing 13th-century Maya pyramids and swimming in freshwater cenotes, here are the best things to do in Mexico’s Riviera Maya.
  • QROO 15, Tulum Beach, Q.R., Mexico
    The more we know about the dark side of “fast fashion,” the more we love fair trade; do your part to support and spread the word. One shop trying to do just this is Tulum boutique, La Troupe, which is a showcase for handcrafted fashions and home décor that reflect the imagination of their unique creators. Come here to browse gorgeous textiles, often embroidered, now applied to extraordinary fashion and design. Everything is produced in local Maya communities. Feminine and stunning, these are treasures at a fair price for fair trade.
  • Carretera Tulum-Boca Paila Km.10, Zona Hotelera, 77780 Tulum, Q.R., Mexico
    Be Tulum describes itself as a resort, but with 64 rooms and a no-child-under-12 policy, the property feels considerably more intimate than its name and marketing might suggest. The hotel enjoys beachfront status, with powdered-sugar sand inviting guests to do little more than lounge around all day. For those wanting a bit more activity, bikes can be borrowed from the front desk and used to cycle out to the Maya site of Tulum. The spacious rooms—all suites and all at least 500 square feet in size—most of which have either a Jacuzzi or their own pool, as well as polished wood floors and rough, white stone walls.
  • Carr. Tulum-Boca Paila Km 9.5, Tulum Beach, Zona Hotelera, 77760 Tulum, Q.R., Mexico
    Why we love it: An intimate retreat with an attentive staff that guarantees fuss-free tranquility

    The Highlights:
    - Personalized attention from a small, dedicated staff
    - Guestrooms filled with Mexican antiques
    - The all-day, oceanfront restaurant that serves local cuisine

    The Review:
    With just 12 guest rooms and a staff that’s smaller than a football team, NEST is more private home than resort. Owned by former music industry executive James Chippendale, the intimate property features simple, subdued rooms, individually appointed with antique and artisan furnishings sourced from San Miguel de Allende and throughout the Yucatán, as well as king-size beds, locally made bath products, and handcrafted French doors that fling open to welcome warm ocean breezes. Start your day with a probiotic smoothie and huevos rancheros at the beachside restaurant, then secure your spot on a palm-fringed daybed overlooking the powdery shoreline and azure waves. Your biggest decision may well be whether to watch the sun dip below the horizon from your plush perch or head back for complimentary happy hour at the bar.
  • Carr. Cancún - Tulum KM 10, Tulum Beach, 77880 Tulum, Q.R., Mexico
    Why we love it: A beachfront getaway with low-key vibes and high-design interiors

    The Highlights:
    - A cash-free policy that makes trips to the ATM virtually unnecessary
    - The open-air La Popular restaurant and its chipotle-pineapple margaritas
    - Regular talks and workshops led by local practitioners

    The Review:
    Tulum has gone from backpacker’s paradise to jetsetter’s getaway in just a few decades, but some of that gypsy spirit endures at Nômade. The beachfront property comprises 35 palapa-style casitas and tented suites, each featuring hippie macramé hangings, antique rugs, cozy beanbag chairs, and woven hammocks. Moroccan tray tables, lanterns, and poufs dominate the public spaces, which include a thatched yoga shala, a Bedouin-inspired meditation tent, and Macondo restaurant, where you can catch a live DJ set after sampling vegan fare and Yucatán specialties sourced from local fishermen (the chili stuffed with soft shell crab is a standout). Dinners are served at a communal table carved from a single tree trunk, offering equal amounts of physical and spiritual nourishment.
  • Av. Tulum 106, Tulum Centro, Centro, 77780 Tulum, Q.R., Mexico
    Why we love it: A design-forward oasis for creative nomads

    The Highlights:
    - The bright and airy inner courtyard with a massive chaca tree
    - Regular programming like live music and wellness workshops
    - No single-use plastics in sight

    The Review:
    From Tulum tastemaker Derek Klein (of Gitano fame) comes this minimalist tropical hotel on the edge of the ever-expanding city. Imagined as a hub for creative types, Casa Pueblo hosts wellness workshops, live music, readings, and other community events, but also boasts amenities like a saltwater pool, rooftop bar, and in-house restaurant situated in an airy central courtyard. Yucatan textiles and handmade pottery can be found in various nooks and seating areas.

    The hotel’s 16 spare rooms face into the courtyard and feature clean white-plaster walls, hand-sculpted bedside sconces, carved wooden furniture, and slatted wooden shutters covering floor-to-ceiling windows. Luuna memory foam mattresses wear Parachute linens and bathrooms showcase custom-made concrete sinks and open rain showers. Purified water in glass carafes and full-size organic Loredana bath products mean no single-use plastics, helping the hotel remain 99 percent plastic-free.
  • Km 8.1, Carr. Tulum - Cancún, Tulum Beach, BOCA PLAYA, 77780 Tulum, Q.R., Mexico
    Why we love it: A wellness-focused stay where relaxation comes first

    The Highlights:
    - A staff nutritionist who can create customized menus before your arrival
    - Suites with outdoor clawfoot tubs for alfresco bathing
    - Yoga mats available in every room

    The Review:
    If you’re dreaming of making your wellness fantasies a reality, Sanará checks all the boxes. In addition to minimalist white interiors that encourage meditation—or, at the very least, tranquility—the boutique resort offers daily morning and evening yoga sessions, vegan meals made with locally sourced produce, and organic bath products crafted on site. Even the mosquito spray is biodegradable (but don’t worry, the 17 guest rooms have air conditioning). Though there’s no pool on the grounds, the resort is steps from a white-sand beach kissed by lapping waves and dotted with shady loungers. If you’re in need of even deeper relaxation, Sanará’s five serene treatment rooms set the tone for crystal healing, Mayan-inspired remedies, and bio-magnetic therapy, as well as soothing facials and massages.
  • Carretera Tulum-Boca Paila Km 5, Region 01 Mz 01 lote 52, 77780 Tulum, Q.R., Mexico
    Enjoy private candlelit dinner at Zamas
  • Carretera Tulum-Boca Paila Km 10.5, 77780 Tulum, Q.R., Mexico
    Once just a popular food truck in a temporary locale, Charly’s now has its own permanent location on Tulum’s hip hotel strip. Its chefs have managed to take traditional Mexican meat-based dishes and turn them into 100-percent vegan recipes while still maintaining the classic flavors. Try the vegetarian version of an aguachile (seafood marinated in lime juice, onion, and chili) or a trio of tacos with your fillings and toppings of choice, like imitation carnitas, porkless crackling, or mushrooms. Best of all is the restaurant’s garden location, whose atmosphere of cool, beachy charm features shady trees and wicker lanterns.
  • Beach Road Km. 7, Boca Paila, QRO, Mexico
    Disco ball, lounge, jungle, and cuisine all come together at this trendy restaurant located on Tulum’s main hotel-zone avenue. The venue is renowned for its eclectic style that blends unusual lighting, a lush outdoor setting, and live DJ nights for a cool, hippie-style vibe. Dinner is prepared over open-fire grills and in wood-burning ovens, resulting in flavorful Mexican favorites like taco samplers, quesadillas with epazote, grilled avocado, and slow-roasted pork belly. Gitano also specializes in strange but enticing cocktails from its mezcal bar, like ones that include ingredients like rum, hibiscus, and tropical fruits.
  • Carretera Tulum-Boca Paila Km 3.5, Tulum Beach, Zona Hotelera, 77780 Tulum, Q.R., Mexico
    Fashionistas will be quick to snap up this new home-grown line that works to support creative and social development for the women of highland Chiapas. Each garment—often a combination of chiffon and linen—is hand-sewn; styles range from crisp and professional to blissfully free, empowering all women whatever their day-to-day activities. Locations throughout Mexico, but there’s something exciting about buying next to the beach from their sliver of a boutique in the Hotel María del Mar.
  • Carretera Fed, Av. Boca Paila km 9.5, 77780 Tulum, Q.R., Mexico
    Why we love it: A city slicker–approved beach retreat with a vibrant art collection

    The Highlights:
    - The secret indoor pool up a staircase from the main pool area
    - Fresh-baked breads by pastry chef Simone Colla served daily in the Filosofía restaurant
    - An entryway featuring a rare sculpture by KAWS and vintage armchairs hung like swings from the ceiling

    The Review:
    The people watching is just as entertaining as the artwork at Casa Malca, a mansion once maintained by Colombian drug lord Pablo Escobar but now owned by New York gallerist and art collector Leo Malca. Set on a Caribbean-facing swath of sand next to the Sian Ka’an Biosphere Reserve—and just a short bike ride from Tulum’s beachfront boutiques and restaurants—the hotel features 71 rooms, complete with polished concrete floors, floor-to-ceiling windows overlooking the ocean, and bold artwork from Malca’s personal collection. A black-and-white print inspired by Keith Haring covers the lobby bar, while antique baby dolls adorn the walls in one of the hotel’s three restaurants. The pool and beach areas are more sedate, with cerulean daybeds and colorful hammocks studded like jewels among the leafy palms.