Ride the Ferris Wheel at Toys''R''UsKids (and kids at heart) will love the giant indoor Ferris wheel at the Toys''R''Us in Times Square. The 60-foot-tall ride features different cars inspired by popular toys, movies, and television series. Part of the fun is seeing which one you get: Maybe it'll be Barbie, Mr. Potato Head, or Toy Story. You'll take several spins around the wheel and then you can resume your toy shopping. It costs $5 per person.