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The Place

9 Guanghua Rd, GuoMao, Chaoyang Qu, Beijing Shi, China, 100001
+86 10 6587 1188

Shop in the Harsh Glare of an LCD Screen

This faux-European mall is perhaps most famous for the giant LCD screen unfurled overhead—once the sun sets, locals congregate underneath to dance in groups and let the kids scamper about. Grab an outdoor table and kick back to watch Chinese families at play under a kaleidoscope of sound and color. The shops are nothing particularly special, just your usual collection of Zara, Uniqlo, and H&M shops.