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The Fillmore Auditorium

San Francisco, CA, USA
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Rock out with rock history

There are concert venues and there is the Fillmore Auditorium, and few across the country hold a candle to this San Francisco icon. Known simple as The Fillmore, the 1,000 person, standing-only hall first opened in 1912 has had several lives including as a dance hall, a roller skating rink, and a private club.

But it was a successful African-American businessman name Charles Sullivan who started booking bands here in the 1950s. He renamed the venue for the neighborhood. Little did he know then that the club's moniker would be forever linked to event promoter Bill Graham who began to book rock bands at the Fillmore during the mid 1960s. Among those who've riffed in these hallowed halls? The Grateful Dead, Big Brother and the Holding Company featuring Janis Joplin, The Jefferson Airplane, and Santana. Others who've played here are The Doors, the Who, Pink Floyd, Fleetwood Mac, and Led Zeppelin.

The Bill Graham Presents poster series, which began in 1966 announcing The Jefferson Airplane at the Fillmore Auditorium, have become collectors items. Check out the online calendar to see who's coming to town next.

Come early for a drink and a snack, then take in the show at one of the most legendary concert halls in America. As Bill Graham liked to say, "Enjoy!"