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For a modern-day shopping experience, look no further than Story, a boutique that rotates themes and products every four to eight weeks. Founder Rachel Shechtman said rotating editorial features in magazines inspired her to start the store, which features both local artisans and larger brands. And not only do the products rotate, the store is redecorated to fit a new theme with each switch. Past stories have included Love, Made in America, Home for the Holidays and Style.Tech.

The space also maintains an experiential element. Not only does the store offer activities while shopping, like a ping pong table set up in the store for a wellness theme, the store also hosts themed events throughout the year.

Image courtesy of STORY.
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144 10th Ave, New York, NY 10011, USA
+1 212-242-4853
Sun 11am - 7pm
Mon - Wed, Fri, Sat 11am - 8pm
Thur 11am - 9pm
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