Some of the first settlers in Seydisfjörð were Norwegian merchants, who brought over house kits from Norway in the early 19th century. Many of the chalet-style wooden houses have endured and have been painted in vibrant hues, which complement the rainbow-colored brick road that is the town's main street. The distinctive robin's-egg-blue church, known simply as the Blue Church, hosts classical and jazz concerts on summer evenings, and a number of the colorful buildings house artists' studios. At the East Iceland Museum of Technology, the town’s historic role in connecting Iceland to Europe is detailed, and it's host to a blacksmiths festival in late summer. The Skaftfell Center for Visual Art, with a cozy bistro, an art bookstore and a gallery, is dedicated to fostering young artists and exhibiting their works.