Beachwear and surf gear is its own shopping genre. Orlando and the beaches offer a variety of surf shops, from over-the-top mega stores to small, locally owned shops. Iconic Ron Jon Surf Shop retails all things beach and surf—from sand pails to swimwear to surfboards. There are two locations in the area, Orlando and Cocoa Beach. The latter is open 24/7, 365 days a year. Also on a grand scale are Cocoa Beach Surf Company and Maui Nix (Daytona Beach). Be sure to check out local shops like Epic in Cocoa Beach, Quiet Flight and Nichols Surf Shop in New Smyrna Beach, and MADDOG in Daytona Beach. Many offer surfboard rentals and lessons. Drop in your tote a pair of shades, a rubber alligator, or a coffee mug (for the morning after).