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Ōzeki Matsubara – Supermarket

4-chōme-10-4 Matsubara, Setagaya City, Tōkyō-to 156-0043, Japan
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Japanese Supermarkets – A Study in Packaging
Japanese Supermarkets – A Study in Packaging
Japanese Supermarkets – A Study in Packaging
Japanese Supermarkets – A Study in Packaging
Japanese Supermarkets – A Study in Packaging
Japanese Supermarkets – A Study in Packaging
Japanese Supermarkets – A Study in Packaging
Japanese Supermarkets – A Study in Packaging
Japanese Supermarkets – A Study in Packaging
Japanese Supermarkets – A Study in Packaging

Japanese Supermarkets – A Study in Packaging

Visiting a supermarket in Japan is a visual feast. Ever since I first saw the book 'How to Wrap 5 Eggs, A Study in Traditional Japanese Packaging', I've been eager to spot the country's current take on protecting their goods. I must have spent over an hour at Ozeki, looking at the unusual ways Sake bottles or noodles where labeled and wrapped. I also played 'what could this possibly be'–trying to discern package contents from their often hilarious cartoon-like graphics. 

Besiges investigating the coolest designs, there's of course shopping for real. I've found that the higher-end supermarkets, like Ozeki, are a great place to shop for really fresh sushi for example, at a very affordable price.

I was also told that many supermarkets begin to mark down their unsold lunch items and prepared foods after lunch and until closing, which is great, especially if you're traveling on a tight budget.

My warmest thank you – domo arigato gozai masu – to the @SuntoryGlobal team, who went above and beyond, introducing me to Japan's food and drink culture. I'm forever in your debt. #SuntoryTime #SuntoryTimeTour