Myeong-dong

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Shopping Spree in Insadong
Myeongdong is a dizzying shopping mecca where every major Korean cosmetic and fashion brand has a store (or several). The Korea Tourism Organization estimates that over one million visitors pass through its streets every day. Anchored by Lotte and Shinsegae department stores, Myeongdong is packed with stalls and shops above and underground. Don’t worry about a language barrier, most salespeople speak English and will even try to lure shoppers in with the promise of free goodies like sheet masks. Remember to bring a passport to qualify for tax-free refunds at participating locations. At night, the energy intensifies with mazes of neon lights and vendors selling street food that borders from traditional to bizarre: rice cakes, egg toast, tornado potatoes, dumplings, steamed corn, and anything that fits on a skewer.
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