Held in July of every year, Jamaica’s most popular concert series, as popular as Jamaica Jazz, attracts a more “contemporary” lineup of American artists, alongside top reggae acts. Past shows have included acts such as Usher, Rihanna, and Damian Marley, in one weekend. A four-day, all night musical bash—with one night dedicated to dancehall music—Sumfest attracts thousands of tourists every year and is only getting bigger. It’s worth planning your trip around either Sumfest or Jamaica Jazz—neither disappoints. Book your hotel rooms early. Concert tickets start selling over six months in advance!