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Moniker General

2860 Sims Rd, San Diego, CA 92106, USA

Shop To It

Slip into the mellow SoCal way of life at Moniker General, where you can buy canvas and leather Bradley Mountain backpacks and electric blue surfboards by Affinità Surfcraft, all made in the city. Hit the beverage bar for a local beer or a nitro cold brew coffee made with Moniker’s own blend, then scope out the boutique’s salvaged-wood furniture. This appeared in the June/July 2016 issue.