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Melbourne VIC, Australia
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Shopping in the Fashion Capital Melbourne  Australia

Shopping in the Fashion Capital

Known as ‘The Fashion Capital’, Melbourne’s selection of vintage, boutiques and chain stores will appease every fashionistas shopping style.

Looking for a bargain? Head to Bridge Street, Richmond or Smith Street, Collingwood to snap up end of season or clearance items direct from the warehouses.

For chain stores, like TopShop, Dotti, and Sportsgirl, visit Chapel Street, South Yarra.
Whilst South Yarra is home to the popular mainstream stores, if you’re looking for edgier brands and boutique stores take the tram or walk to Prahran and Winsdor and slip down the side streets.

For elegant boutique shops visit Howey Place in the city. A mix-match of local designers and International fashion houses, this is one of the places where Melburnians will come to find custom formal frocks.